Through the power of thrift, we continue to build a circular economy that supports both environmental sustainability and social good.
With the support of over 910,000 donors, over 1,100 team members and over 3 million visitors to our retail stores, we continue to move forward, helping more people with disabilities and barriers through the power of work and the dignity of a job.
Thank you for making a positive impact and transforming lives for the better.
Through the power of thrift, we continue to build a circular economy that supports both environmental sustainability and social good.
With the support of over 910,000 donors, over 1,100 team members and over 3 million visitors to our retail stores, we continue to move forward, helping more people with disabilities and barriers through the power of work and the dignity of a job.
Thank you for making a positive impact and transforming lives for the better.
Our mission is to change lives and communities through the power of work. We believe that meaningful employment is a fundamental right for all individuals, and we are committed to creating inclusive workplaces where everyone can thrive.
Guided by our core values of:
We foster a culture of compassion, collaboration, continuous improvement, and social responsibility. As a donor-driven organization, led by a volunteer Board of Directors, Goodwill is more than a thrift store, as our non-profit, social enterprise, is a catalyst for positive change, creating a brighter more inclusive future for all Albertans.
At Goodwill, we are a people first organization. We are inspired by people who come to Goodwill looking for opportunity and a vision for betterment. It is about lives that are transformed through meaningful employment.
As a certified Commission on Accreditation of Rehabilitation Facilities (CARF) organization, (through 2025), Goodwill’s Mission Impact encompasses a variety of departments and personnel dedicated to helping those with disabilities or barriers with job opportunities. This includes:
In 2024, Goodwill has increased people and employers served through our Mission Impact programs over the previous year by 21%, while graduating 14% more people through a variety of job training programs. By working with more external employers, Goodwill also had an increase of over 105%, or 41 NEW paid positions found for people with disabilities in Alberta.
At the 2024 Goodwill Thrifting Hall of Fame, Gregory Hemp took the time to share with the audience and inductees about his experience through the Goodwill Mission programs.
Gregory began his journey with Goodwill in 2023, getting job training through the Career Connections portfolio, finding an opportunity as a Goodwill Ambassador to help clean the store at the Goodwill Whyte Avenue location. He used this experience to interview and get a job at the Superstore in Harvest Hills working mostly weekends in general service. Gregory loves CRUSHING boxes in his role!
Meaningful employment can mean so much to a person and for Gregory, he was so proud to show his first pay stub to his mama. In his spare time, Gregory loves pinball and bowling and just loves to learn new things, as long as he gets to come home with a smile every single day. Gregory’s dream job is an accountant because he loves math and by gaining work experience, every day he steps one foot closer to having the dream become reality.
Goodwill’s Employer Inclusion Accelerator Program helps employers with support to hire those with disabilities. Support for employers includes hiring, retention, onboarding and coaching of people with disabilities, creating an overarching goal of independence for the individual.
This program is specifically for employers who would like to hire, yet aren’t sure how to get started. Goodwill assesses goals and current hiring/employment practices to identify any gaps in knowledge and/or policies, so custom plans can be created to meet the employer’s objectives.
In 2024, the Employer Inclusion Accelerator worked with 64 employers, educating and exploring their capacities in creating work opportunities. This program found 22 paid employment positions and two volunteer positions for those with disabilities.
An accelerated (6-week) Path to Employment program for those with disabilities, who are ready and willing to find and gain meaningful employment.
The program focuses on:
In 2024, Goodwill saw a 230% increase in people served through this program compared to 2023. With the increase in enrollment, more successful individuals passed through the program as well with a 14% increase in graduations.
The Goodwill Cares program started in 2022 with the idea of supporting ALL team members at work and in life. The best way to describe the role, is that these are life coaches, helping make progress in our team's personal lives in order to gain greater fulfillment.
This includes:
Goodwill currently has seven navigators spending 5,132 hours, with 1,166 Goodwill team members in 2024. Overall, there was 13,063 service visits provided to those who required supports, with the top four discussed topics being mental health, family matters, physical well-being and communication. The Goodwill Cares program is all about creating a safe space, providing supports for ALL Goodwill Team Members at work and in life.
Goodwill @ Work is composed of micro-social enterprises that focus on creating work opportunities for people with disabilities, through a lens of sustainability. Based out of the Impact Centres in both Edmonton and Calgary, the services this team provides include the assembly of products, repairing of furniture/textiles, cleaning services and volunteer opportunities.
In the Commercial Services division of Goodwill @ Work, the team expanded from a team of 13 to a team of 25, diverting 6,555 kg’s of t-shirts and towels from landfills by creating 8,200 Goodwill Cleaning Cloths packages. Through an assembly partnership with Suncor, 1,828 bolt kits were created and 10,880 individual bolts have been serviced for use at their operational oil sites. The team also assembled 1,187 solar panel kits and fabricated 1,200 battery cables for EECOL Electric, 30,074 Telus promotional door hangars were delivered to households in Edmonton, 24,030 lbs. of plastic was sorted for plastic re-purposing company Re-Waste, 226 denim tote shopping bags were created from donated and unwanted jeans and sold within the program, while 416 volunteer hours were created by serving free coffee for guests at the Impact Centres.
Disability Employment Awareness Month (DEAM) in Alberta is an annual campaign in October that focuses on promoting inclusive hiring practices and raising awareness about the challenges faced by individuals with disabilities in the job market. DEAM aims to celebrate the contributions of workers with disabilities, educate employers about the benefits of inclusive hiring, and foster collaboration between service providers, businesses, and government to create a more inclusive economy.
Goodwill is proud to be one of Alberta’s largest employers of people with disabilities with over 22% of the staff having a self-disclosed disability, (as reported in an annual employee engagement survey) and a proud supporter of DEAM.
Throughout the month of October, various events and activities are held across Alberta to promote DEAM's goals, such as conferences, workshops, and online campaigns. This includes Goodwill’s DEAM speaker series in both Edmonton and Calgary, where the BollyWheels dance group, piano player Riccardo Baldelli and the Milk Jar Company were featured, highlighting the benefits of being an inclusive environment, while showcasing the successes of hiring those with disabilities.
At Goodwill Industries of Alberta, sustainability is integral to our mission of empowering individuals with disabilities or barriers to employment. Through innovative programs and community partnerships, we are committed to reducing waste, conserving resources, and fostering a circular economy that benefits both people and the planet.
Sustainability is at the heart of the growing trend towards thrift shopping in Canada. According to surveys, 90% of Canadians have engaged with thrift stores through shopping or donating, up from 83% in 2022. Nearly one in three Canadians thrifted in the past year, and more than 40% of Gen-Z are active thrifters. About 9% of thrift shoppers say an organization's commitment to sustainability and the environment could motivate them to shop more frequently. While on the donation side, the desire to minimize waste is the #2 motivation for potential donors when selecting an organization to donate to. Just over one-third of Albertans are aware of sustainable initiatives within Goodwill, with awareness slightly higher in the Greater Edmonton Region. This shift reflects a broader cultural movement toward conscious consumption and environmental responsibility.
Goodwill Industries of Alberta plays a pivotal role in this movement. By diverting over 87% of donated items from landfills, we actively contribute to environmental conservation. In 2024, this resulted in 21,604,446 kg’s of material being diverted. This is equal to filling up Commonwealth Stadium in Edmonton with waste 4 times!
As we look to the future, we remain dedicated to expanding our sustainability efforts. Through innovation, community partnerships, and a steadfast commitment to our mission, Goodwill Industries of Alberta continues to lead by example in creating a more inclusive and environmentally responsible society.
Quantum Lifecycle continues to help Goodwill recycle and reuse electronics. This contributes to a better environment and expands our mission of helping those with disabilities or barriers to find and gain meaningful employment. In 2024, Goodwill sent 498,746 kg’s of electronics to Quantum Lifecycle. Funds received from Quantum Lifecycle went to mission programs, helping with the purchase of needed job supplies, like a floor scrubber.
The recovered resources from these electronics included, aluminum, copper, ferrous metals, glass, plastic and circuit boards. 717.2 tonnes of CO2e were saved in GHG emissions, which is the equivalent of 1,020 round-trip flights between Victoria, BC and St. Johns, Newfoundland.
Goodwill Industries of Alberta and the Leduc and District Regional Waste Management Commission (LDRWMC) are excited with the extension of Goodwill as the operator of the donation area of the public drop-off area of the Leduc and District Regional Waste Management Facility was extended for the next five years. Goodwill staffs and manages the site at no cost to the LDRWMC.
In 2024, this space saw 3,264 donors, (a 26% increase from 2023), collecting 88,832 kg’s in donated items, saving 336m3 in landfill space, the equivalent to 2,796 garbage bins. Items that are damaged or do not sell at a Goodwill retail store will be repaired, repurposed, refurbished, recycled or down-cycled at the Goodwill Impact Centre located in West Edmonton. Items commonly accepted for donation include furniture and housewares.
In the Edmonton region, a successful pilot program was launched between Canadian Tire Corporation/Mark’s and Goodwill Industries of Alberta involving a denim ‘take-back’ for customers, giving denim a second-life. Through this collaboration, select Mark's stores in the Edmonton region have provided donation bins for customers to drop off gently used denim items.In return, donors receive a $5 voucher for their next denim purchase at Mark's, encouraging continued engagement in sustainable practices.
In 2024, 183 pairs of jeans were collected through this program, with 103 pairs dedicated for reuse, to be re-sold in Goodwill retail stores to support mission programs, while 80 pairs were dedicated for repurposing through the Goodwill @ Work program, upcycling the denim into shopping bags and/or aprons, thus creating 120 employment and training hours for those with disabilities.
The Circular Economy Grant (CEG) program provides funding for non-profit organizations to support innovative work in the upper levels of the waste hierarchy (rethink/redesign, reduce and reuse) to help Calgarians move toward zero waste and a circular economy. Goodwill received $21,175 for the purposes of purchasing a washing machine to use on-site to clean materials that are dedicated for upcycling.
Disability Employment Awareness Month (DEAM) in Alberta is an annual campaign in October that focuses on promoting inclusive hiring practices and raising awareness about the challenges faced by individuals with disabilities in the job market. Goodwill received $2500 from the Gateway Association for the annual speaker series to raise awareness in the community.
The Window and Storefront Repair Program is an expansion of the Window Repair Program. The purpose of this grant program is to assist businesses with costs of repairs to their business as a result of vandalism. Goodwill received $3700 to help with the cost of vandalism, particularly at the Goodwill Whyte Avenue location.
Our mission begins with a donation. A donation provides an opportunity, success, innovation and so much more. By working with community partners who celebrate the impact a donation can make, it enables a more positive social and economic impact than ever before.
In 2024, Goodwill partnered with three valuable organizations, contributing and supporting vulnerable populations.
For the third straight year, Goodwill Industries of Alberta proudly continued our meaningful partnership with WINhouse, a vital Edmonton-based organization that provides emergency shelter and support for women and children fleeing domestic violence.
As part of our shared commitment to community and dignity, WINhouse donated a total of 29,967 kilograms of gently used items to Goodwill. These donations were items WINhouse did not require for the people they serve, and in turn will raise money for Goodwill’s mission. To support this generosity, Goodwill issued 280 Goodwill gift cards, empowering recipients with the choice and flexibility to select the items most needed, whether clothing, household goods, or children's necessities, while maintaining a sense of independence and self-worth.
This partnership exemplifies how collaboration and compassion can create lasting impact, reinforcing Goodwill’s mission to make a difference through the power of work and community outreach.
In the Edmonton region, Goodwill has partnered with the Mustard Seed to accept textiles and other commodities. Goodwill purchases overstock items from the Mustard, which provides recycling support for their unsold merchandise. The funds the Mustard Seed receives, goes directly to supporting their mission of addressing homelessness and poverty.
In 2024, Goodwill received 44,132 kg’s worth of used items, enabling the Mustard Seed to receive funds to go back to their mission.
The Edmonton Impact Centre works closely with the Royal Alexandra and Sturgeon Community Hospital to provide clothing and products specifically designated for disadvantaged patients who are discharged from the hospital and have damaged their clothing. This helps restore dignity and to fulfill a need for those who require clothing to return to their residence. Funds are provided by the Stollery Charitable Foundation to make this happen.
In 2024, 3717 items were ordered from the Royal Alexandra Hospital, while 243 items were ordered for Sturgeon Community Hospital, creating a greater opportunity to serve those deprived of decency.
Erin wants all Albertans to have opportunities for meaningful employment and is proud to serve on Goodwill’s board. She believes in the power of work, beyond the paycheque, to positively change lives and build communities.
A life-long Albertan, Erin has family and deep roots in both Calgary and Edmonton. In her spare time, Erin is an enthusiastic gardener and is a volunteer judge for Communities in Bloom. She also enjoys DIY projects and upcycling thrift finds from Goodwill.
Currently the President and CEO of Legal Aid Alberta, an organization that provides legal services and support to vulnerable and disadvantaged Albertans across the Province, John has over 20 years of experience serving individuals who face significant challenges. He has also held a number of leadership positions with WorkSafeBC, an organization tasked with occupational health and safety enforcement and the rehabilitation and re-entry into the workforce of workers injured on the job throughout British Columbia.
As a Chartered Director designation from the Directors College, McMaster University, John looks to use his experience to help guide an organization that means so much to the community and the province.
Working and living out of Edmonton, Werner’s experience spans from accounting and finance to strategic planning and budgeting.
Werner joined the Goodwill team because of the mission and the business model of the social enterprise. Given his experience working in a cooperative system he felt he was in a good position to help add some additional value to an already amazingly well-managed organization.
Jodi has over 18 years’ experience encouraging and advancing best practices and policies related to waste minimization, recycling, and a circular economy.
She currently owns and operates JTL Squared Consulting Inc. specializing in overseeing and implementing product stewardship programs and extended producer responsibility programs, encouraging waste minimization.
As Vice President of Risk Management with TC Energy, Gloria brings her experience in oversight and governance of risk management policies to Goodwill.
Gloria holds a Masters of Business Administration, Certified Risk Management Professional designation and has achieved the Institute of Corporate Directors, ICD.D designation. As a champion for inclusion, equity and diversity at work and in her community, she is excited to contribute meaningfully to Goodwill’s mission and add value to the 60+ years of the non-profits operation in Alberta.
Wendy brings senior-level banking, risk management, and financial regulation experience to Goodwill.
She believes in giving back to her community, and has volunteered with not-for-profits in Alberta.
She was drawn to Goodwill because it is an organization that’s committed to enhancing lives by providing individuals with opportunities for growth, and is honoured to be contributing to the Board.
Specializing in Community Economic Development, bringing a versatile background spanning for-profit and non-profit realms, Erin works with a many Albertan organizations. She champions efficient gift management, extensive grant writing, and assists organizations with the identification of creating new funding opportunities. She is also engaged with the University of Alberta Pandas Hockey as a Fund Development Committee member.
Committed to Alberta’s progress, Erin joined Goodwill to uplift fellow Albertans by overcoming employment barriers.
Since joining Goodwill Industries of Alberta as President and CEO in 2012, Dale has provided significant experience in both business and community development.
Goodwill industries of Alberta currently ranks among the top 10 Goodwill’s in North America, for which there are 160. He previously worked with the Mikisew Group of Companies, Alberta Legislature, City of Edmonton and Travel Alberta, providing expertise in business development and marketing at the national and international levels.
Dale is an active volunteer in the community including serving on the Board of Directors for the 2012 Alberta Winter Games and has been involved with the Special Olympics. He is passionate about building a stronger, more vibrant Alberta through Goodwill’s award winning social enterprise model, strengthening people, families and communities through the dignity of a job and the power of work.
A CPA with over 15 years of leadership experience in finance and corporate governance, Stuart is a seasoned professional known for driving financial excellence and operational efficiency within organizations.
As a board director, he brings a wealth of expertise in financial strategy, risk management, and reporting, coupled with a deep commitment to fostering ethical governance and strong leadership.
Stuart is dedicated to upholding the highest standards of corporate governance and contributing to the sustainable success of the organization while delivering on the mission.
Crystal holds an MBA and a CPA, CGA designation, along with a blend of professional experience including 10 years in business and 20 years in post-secondary education. She is passionate about helping others grow, improve their lives, and develop job-ready skills for economic independence.
Crystal recognizes the transformative power of education, support, and opportunity, and Goodwill’s mission and vision aligns with her values and passion. She is excited to contribute her expertise to support the strategic direction of Goodwill Industries of Alberta and is honored to serve on the Board of Directors.
Throughout Bob’s professional healthcare and business career he has witnessed the positive life-changing impact of the “power of work and the dignity of a job”.
To advance Goodwill’s Mission impact, he brings diverse experiences as a multi-business owner, entrepreneur, community pharmacist, Board of Director, and Provincial Director with the Alberta Government and AHS. In addition to his BSc in pharmacy, he has an MBA (project management specialization) and an M.Ed (adult education specialization).
“It is a privilege to be a Board Member and I look forward to listening, learning, and leading alongside the amazing “Goodwillian team.”
Wendy is a seasoned governance and policy professional with a career spanning over 20 years in the public sector. She has experience advancing strategic initiatives and promoting effective governance practices.
A life-long Edmontonian and avid thrifter and second-hand shopper, she believes in giving back to her community, specifically in the importance of the mission of Goodwill, to enable change in people’s lives through the power of work and community.
Financial stewardship is more than just responsible accounting, it’s a reflection of our commitment to transforming lives through the power of work. Each year, we work diligently to ensure that every one of the 911,222 donations, generating $55,617,489 in total revenue is maximized to support our mission of creating inclusive employment opportunities for individuals with disabilities and barriers to employment.
In 2024, our focus remained on sustainability, transparency, and reinvestment into the communities we serve. Through the careful management of resources, we were able to strengthen our employment programs, enhance our environmental initiatives, and expand our social impact across the province.
The financial report demonstrates our dedication to building a better, more inclusive Alberta. Together, we are turning donations into opportunity and opportunity into lasting impact.