Annual Report

Thrift. Transform. Thrive.

Through the power of thrift, we continue to build a circular economy that supports both environmental sustainability and social good.

With the support of over 910,000 donors, over 1,100 team members and over 3 million visitors to our retail stores, we continue to move forward, helping more people with disabilities and barriers through the power of work and the dignity of a job.

Thank you for making a positive impact and transforming lives for the better.

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A Message From Leadership

Annual Message from our President & CEO Dale Monaghan
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As we reflect on 2024, I am filled with a deep sense of pride in the resilience, growth and impact that defined this past year at Goodwill Industries of Alberta. The dedication towards our important mission of supporting those with disabilities or barriers through meaningful employment, continues to build stronger communities, more inclusive workplaces and a more sustainable future.

Support always starts with a donation and thanks to the incredible generosity of Albertans, we received a record-breaking 911,222 donations in 2024, marking a 6.5% increase over the previous year. This milestone reflects the community’s keen interest in our mission and also plays a critical role in keeping usable goods out of landfills, all while funding employment programs within the communities we proudly serve.

In line with this growth, store traffic increased 3%, with over 3 million visitors to our retail stores, an increase of approximately 70,000 people compared to 2023. Every visit represents someone choosing to support local job creation, sustainability, and social impact through the simple act of shopping at or donating to Goodwill.

One of the year's most exciting developments saw two of our retail stores relocate to larger, more accessible locations. After years on the TransCanada highway in Calgary, this location moved a few blocks North to the beautiful Sunridge neighbourhood. While in Sherwood Park, we relocated the Athabascan Ave location to Baseline Road. Both locations offer a more enhanced shopping experience and a more efficient donation centre for supporters. These moves reaffirm our commitment to serve proudly our communities in a more dynamic fashion and to create even more employment opportunities for Albertans with disabilities or barriers to the workforce.

Our employment programs continued to thrive, especially through our Mission Impact portfolio, which saw a 105% increase in paid employment positions found. We are proud to support hundreds of individuals with disabilities or barriers every year in gaining valuable work experience, building skills, and finding meaningful employment. Their successes are the true measure of our impact and compliment Goodwill’s own opportunity to hire, train and prepare hundreds of individuals with disabilities or barriers for employment within our own stores. Goodwill retail locations are more than just an outlet to shop, as they are a training ground and development centres of excellence for those in pursuit of positive progress.

As we look ahead, with your support, we remain focused on expanding our reach, enriching our programs, and building partnerships to amplify our mission.

Thank you for your ongoing belief in the power of work and the dignity of a job and thank you for your commitment to our mission of supporting those with disabilities or barriers to find and gain meaningful employment. We are partners and we are very proud of this relationship. You are creating a long-lasting positive impact of goodwill, as we continue to provide opportunity, service and good for all.

Annual Message from our Board Chair Erin Skinner
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As Chair of the Board of Goodwill Industries of Alberta, it is my privilege to reflect on a truly exceptional year for our organization, marked by innovation and an unwavering commitment to the people and communities we serve.

At the heart of Goodwill’s success are our core values, which continue to guide every decision and action we take:

  • We are a team – united in purpose and collaboration.
  • We get better and better every day – always striving for improvement.
  • We care and it shows – in how we serve and support one another.
  • We make a positive impact – in the lives of individuals, families, and the environment.

These values came to life in 2024 in inspiring and tangible ways. We were proud to be recognized for our corporate culture of excellence, receiving the Canada’s Most Admired Corporate Cultures™ Award from Waterstone Human Capital; a testament to the people-first culture we foster at every level of our organization. Only eight organizations from Alberta received this recognition, and we’re so proud to be one of them.

Environmental stewardship remains central to our mission and our sustainability efforts continue to grow, with an astounding 21.5 million kilograms of all donated items diverted from landfills in 2024. Through targeted upcycling initiatives, we gave new life to over 6,500 kilograms of textiles like t-shirts and towels, and more than 6,000 kilograms of furniture, simply by upcycling and repurposing these items through a variety of programs dedicated to employing those with disabilities at our Impact Centres in both Edmonton and Calgary.

With the tremendous success of waste diversion through these programs, we received honours and recognition through the City of Calgary’s Environmental Achievement Award, as well as recognition from the Alberta Emerald Foundation for our innovative Repair for Good program. In partnership with Vecova, we also received an Equity Investment Award, celebrating our commitment to inclusive employment and community collaboration.

The Board of Directors is proud to support an organization that adapts to meet the needs of today and leads boldly towards a more inclusive, sustainable future. These accomplishments are made possible by our dedicated leadership team, passionate staff, tireless volunteers, generous donors, and the countless individuals who choose to shop and donate with Goodwill.

On behalf of the wonderful volunteers on the Board of Directors, thank you for continuing this journey with us. With your support, we are making a difference, and we are creating lasting change across Alberta.

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Core Values

Our Mission
Vision
Big impact goal
Through the power of work, Goodwill provides individuals with disabilities or barriers to employment the opportunity to enhance their lives.
Goodwill will be recognized as a leader for the provision of employment opportunities for people with disabilities or barriers to employment through best practices in community and environmental stewardship.
Through the Journey of Good, we will be #1 in all we do!

Our mission is to change lives and communities through the power of work. We believe that meaningful employment is a fundamental right for all individuals, and we are committed to creating inclusive workplaces where everyone can thrive.

Guided by our core values of:

  • We Care and It Shows
  • We Are ONE Amazing Team
  • We Get Better and Better Every Day
  • and We Make a Positive Impact

We foster a culture of compassion, collaboration, continuous improvement, and social responsibility. As a donor-driven organization, led by a volunteer Board of Directors, Goodwill is more than a thrift store, as our non-profit, social enterprise, is a catalyst for positive change, creating a brighter more inclusive future for all Albertans.

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Mission Impact

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Awards & Recognition

Waterstone
City of Calgary
YYC Benchmark
Emerald Award
Retail Council of Canada
Canada's Most Admired Corporate Culture

Goodwill is honoured to be named one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital. This recognition celebrates organizations that foster a culture of performance, innovation, and employee engagement. At Goodwill, we've cultivated a workplace that not only supports our mission but also inspires our team to drive sustainable impact. This achievement reflects the dedication of our employees who bring our values to life every day.
City of Calgary - Environmental Achievement

The City of Calgary has also honoured us with the Environmental Achievement Award for our innovative Goodwill@Work program. This initiative not only diverts materials from landfills but also creates valuable employment opportunities for individuals facing barriers to the workforce. Through strategic partnerships and sustainability-driven projects, Goodwill@Work continues to make a significant impact on both the environment and the lives of those we serve.
City of Calgary - YYC Benchmark Award

The Calgary Impact Centre has earned the YYC Benchmark Award from the City of Calgary, recognizing it as a top-performing commercial building in reducing greenhouse gas emissions. Through energy-efficient practices and sustainable operations, the Impact Centre exemplifies our commitment to minimizing environmental impact while maximizing community benefit. This award underscores our ongoing efforts to create eco-friendly spaces that align perfectly with our sustainability mission. 
Emerald Award - Waste Management

The Goodwill Repair for Good program received the prestigious Waste Management Award at the Emerald Awards. This initiative focuses on upcycling and repurposing donated furniture, reducing waste while providing valuable training and employment opportunities for Albertans with disabilities. By breathing new life into gently used items, Repair for Good promotes a circular economy and reinforces our commitment to environmental stewardship. This is Goodwill’s 2nd ever Emerald Award.
Retail Council of Canada - Environmental Leadership

Goodwill is proud to receive the Environmental Leadership Award from the Retail Council of Canada for our Goodwill Impact Centres. These centres are at the forefront of reducing waste, recycling textiles, and supporting sustainability through innovative processing and diversion efforts. By keeping millions of pounds of materials out of landfills each year, our Impact Centres demonstrate how retail operations can be a powerful catalyst for positive environmental change.
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Grants

The Circular Economy Grant (CEG) program provides funding for non-profit organizations to support innovative work in the upper levels of the waste hierarchy (rethink/redesign, reduce and reuse) to help Calgarians move toward zero waste and a circular economy. Goodwill received $21,175 for the purposes of purchasing a washing machine to use on-site to clean materials that are dedicated for upcycling.

Circular Economy Grant for Repurpose by GW

The Circular Economy Grant (CEG) program provides funding for non-profit organizations.

Disability Employment Awareness Month (DEAM) in Alberta is an annual campaign in October that focuses on promoting inclusive hiring practices and raising awareness about the challenges faced by individuals with disabilities in the job market. Goodwill received $2500 from the Gateway Association for the annual speaker series to raise awareness in the community.

Disability Employment Awareness Month

Focusing on promoting inclusive hiring practices and raising awareness about the challenges faced by individuals with disabilities in the job market.

The Window and Storefront Repair Program is an expansion of the Window Repair Program. The purpose of this grant program is to assist businesses with costs of repairs to their business as a result of vandalism. Goodwill received $3700 to help with the cost of vandalism, particularly at the Goodwill Whyte Avenue location.

City of Edmonton Window Repair

The purpose of this grant program is to assist businesses with costs of repairs to their business as a result of vandalism.

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Circular Economy Grant for Repurpose by GW

Circular Economy Grant for Repurpose by GW

Address:

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The Circular Economy Grant (CEG) program provides funding for non-profit organizations.

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Disability Employment Awareness Month

Disability Employment Awareness Month

Address:

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Focusing on promoting inclusive hiring practices and raising awareness about the challenges faced by individuals with disabilities in the job market.

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City of Edmonton Window Repair

City of Edmonton Window Repair

Address:

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The purpose of this grant program is to assist businesses with costs of repairs to their business as a result of vandalism.
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The GOODS

GUNS N'ROSES
DINOSAUR FOSSILS
YOU CAN RIDE 2
A Goodwill store in Sherwood Park came into possession of two guitars seemingly autographed by internationally known bands.

The two guitars came to the Goodwill by an unknown donor. When the donation attendant saw the autographs they immediately recognized that they belonged to Axl Rose and Slash of iconic rock group Guns n’ Roses.

Doug Roxburgh, director of brand integrity at Goodwill Industries Alberta, tells CTV News Edmonton that the signatures come extremely close to the real deal.

Staff consulted with experts in the music industry to see if the autographs were real, but came up short when they were told that “authentication would be improbable” because there’s no evidence of the band signing the guitar, among other reasons. 

The guitar was auctioned off in Sherwood Park raising money to go directly back towards mission programs. 
Fossils dating back millions of years that were discovered at a Calgary thrift store will soon have a place at the Royal Tyrrell Museum.

Among a bin of donated items at the Goodwill Calgary Impact Centre destined for recycling or landfill, Daoud Abbasi, brand co-ordinator at Goodwill, came across some odd-looking rocks that sparked his curiosity.

Royal Tyrrell Museum was able to confirm that two of the fossils — petrified wood — are likely from the Cretaceous Period, 66 million to 145 million years ago.

This is a once-in-a-lifetime find. The plan now is to send the fossils to the Royal Tyrrell Museum for further examination.
You Can Ride 2 was started in 2003 by Strategic Director, Janine Halayko, after a 9-year-old girl she was working with as a physiotherapist asked if she was the only child in grade 3 that could not yet ride a bike. This inspired Janine to create a cycling group that would teach children with coordination challenges how to ride a bike.

As a charitable program of Goodwill Industries of Alberta, You Can Ride 2 has grown and evolved a lot in the past 19 years; Programs have expanded by working with local school's, while more bicycles are loaned out every summer than ever before. In fact, over 200 modified bicycles were with families in 2024, helping even more children experience the joy of riding a bike!

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Community Support

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Partner Recognition

Our mission begins with a donation. A donation provides an opportunity, success, innovation and so much more. By working with community partners who celebrate the impact a donation can make, it enables a more positive social and economic impact than ever before.

In 2024, Goodwill partnered with three valuable organizations, contributing and supporting vulnerable populations. 

For the third straight year, Goodwill Industries of Alberta proudly continued our meaningful partnership with WINhouse, a vital Edmonton-based organization that provides emergency shelter and support for women and children fleeing domestic violence.

As part of our shared commitment to community and dignity, WINhouse donated a total of 29,967 kilograms of gently used items to Goodwill. These donations were items WINhouse did not require for the people they serve, and in turn will raise money for Goodwill’s mission. To support this generosity, Goodwill issued 280 Goodwill gift cards, empowering recipients with the choice and flexibility to select the items most needed, whether clothing, household goods, or children's necessities, while maintaining a sense of independence and self-worth.

This partnership exemplifies how collaboration and compassion can create lasting impact, reinforcing Goodwill’s mission to make a difference through the power of work and community outreach.

WINhouse

In the Edmonton region, Goodwill has partnered with the Mustard Seed to accept textiles and other commodities. Goodwill purchases overstock items from the Mustard, which provides recycling support for their unsold merchandise. The funds the Mustard Seed receives, goes directly to supporting their mission of addressing homelessness and poverty.

In 2024, Goodwill received 44,132 kg’s worth of used items, enabling the Mustard Seed to receive funds to go back to their mission.

Mustard Seed

The Edmonton Impact Centre works closely with the Royal Alexandra and Sturgeon Community Hospital to provide clothing and products specifically designated for disadvantaged patients who are discharged from the hospital and have damaged their clothing. This helps restore dignity and to fulfill a need for those who require clothing to return to their residence. Funds are provided by the Stollery Charitable Foundation to make this happen.

In 2024, 3717 items were ordered from the Royal Alexandra Hospital, while 243 items were ordered for Sturgeon Community Hospital, creating a greater opportunity to serve those deprived of decency.

Royal Alexandra Hospital and Sturgeon Community Hospital

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The People Behind The Brand

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Board of Directors

Erin Skinner

Board Chair

Erin wants all Albertans to have opportunities for meaningful employment and is proud to serve on Goodwill’s board. She believes in the power of work, beyond the paycheque, to positively change lives and build communities.

A life-long Albertan, Erin has family and deep roots in both Calgary and Edmonton. In her spare time, Erin is an enthusiastic gardener and is a volunteer judge for Communities in Bloom. She also enjoys DIY projects and upcycling thrift finds from Goodwill.

Get To Know Me

John Panusa

Vice Chair

Currently the President and CEO of Legal Aid Alberta, an organization that provides legal services and support to vulnerable and disadvantaged Albertans across the Province, John has over 20 years of experience serving individuals who face significant challenges. He has also held a number of leadership positions with WorkSafeBC, an organization tasked with occupational health and safety enforcement and the rehabilitation and re-entry into the workforce of workers injured on the job throughout British Columbia.

As a Chartered Director designation from the Directors College, McMaster University, John looks to use his experience to help guide an organization that means so much to the community and the province.

Get To Know Me

Werner Pietrzyk

Treasurer & Chair of Finance Committee

Working and living out of Edmonton, Werner’s experience spans from accounting and finance to strategic planning and budgeting.

Werner joined the Goodwill team because of the mission and the business model of the social enterprise. Given his experience working in a cooperative system he felt he was in a good position to help add some additional value to an already amazingly well-managed organization.

Get To Know Me

Jodi Tomchyshyn London

Finance and Audit Committee

Jodi has over 18 years’ experience encouraging and advancing best practices and policies related to waste minimization, recycling, and a circular economy.

She currently owns and operates JTL Squared Consulting Inc. specializing in overseeing and implementing product stewardship programs and extended producer responsibility programs, encouraging waste minimization.

Get To Know Me

Gloria Hartl

Finance & Audit Committee

As Vice President of Risk Management with TC Energy, Gloria brings her experience in oversight and governance of risk management policies to Goodwill. 

Gloria holds a Masters of Business Administration, Certified Risk Management Professional designation and has achieved the Institute of Corporate Directors, ICD.D designation. As a champion for inclusion, equity and diversity at work and in her community, she is excited to contribute meaningfully to Goodwill’s mission and add value to the 60+ years of the non-profits operation in Alberta.

Get To Know Me

Wendy Ivey

Finance & Audit Committee

Wendy brings senior-level banking, risk management, and financial regulation experience to Goodwill.

She believes in giving back to her community, and has volunteered with not-for-profits in Alberta.

She was drawn to Goodwill because it is an organization that’s committed to enhancing lives by providing individuals with opportunities for growth, and is honoured to be contributing to the Board.

Get To Know Me

Erin Bilawchuk

Governance Committee

Specializing in Community Economic Development, bringing a versatile background spanning for-profit and non-profit realms, Erin works with a many Albertan organizations. She champions efficient gift management, extensive grant writing, and assists organizations with the identification of creating new funding opportunities. She is also engaged with the University of Alberta Pandas Hockey as a Fund Development Committee member. 

Committed to Alberta’s progress, Erin joined Goodwill to uplift fellow Albertans by overcoming employment barriers.

Get To Know Me

Dale Monaghan

President & CEO

Since joining Goodwill Industries of Alberta as President and CEO in 2012, Dale has provided significant experience in both business and community development.

Goodwill industries of Alberta currently ranks among the top 10 Goodwill’s in North America, for which there are 160. He previously worked with the Mikisew Group of Companies, Alberta Legislature, City of Edmonton and Travel Alberta, providing expertise in business development and marketing at the national and international levels.

Dale is an active volunteer in the community including serving on the Board of Directors for the 2012 Alberta Winter Games and has been involved with the Special Olympics. He is passionate about building a stronger, more vibrant Alberta through Goodwill’s award winning social enterprise model, strengthening people, families and communities through the dignity of a job and the power of work.

Get To Know Me

Stuart Johnston

Finance and Audit

A CPA with over 15 years of leadership experience in finance and corporate governance, Stuart is a seasoned professional known for driving financial excellence and operational efficiency within organizations. 

As a board director, he brings a wealth of expertise in financial strategy, risk management, and reporting, coupled with a deep commitment to fostering ethical governance and strong leadership.

Stuart is dedicated to upholding the highest standards of corporate governance and contributing to the sustainable success of the organization while delivering on the mission.

Get To Know Me

Crystal Tulloch

Finance and Audit

Crystal holds an MBA and a CPA, CGA designation, along with a blend of professional experience including 10 years in business and 20 years in post-secondary education. She is passionate about helping others grow, improve their lives, and develop job-ready skills for economic independence.

Crystal recognizes the transformative power of education, support, and opportunity, and Goodwill’s mission and vision aligns with her values and passion. She is excited to contribute her expertise to support the strategic direction of Goodwill Industries of Alberta and is honored to serve on the Board of Directors.

Get To Know Me

Bob Sprague

Governance

Throughout Bob’s professional healthcare and business career he has witnessed the positive life-changing impact of the “power of work and the dignity of a job”. 

To advance Goodwill’s Mission impact, he brings diverse experiences as a multi-business owner, entrepreneur, community pharmacist, Board of Director, and Provincial Director with the Alberta Government and AHS. In addition to his BSc in pharmacy, he has an MBA (project management specialization) and an M.Ed (adult education specialization). 

“It is a privilege to be a Board Member and I look forward to listening, learning, and leading alongside the amazing “Goodwillian team.”

Get To Know Me

Wendy Birch

Governance

Wendy is a seasoned governance and policy professional with a career spanning over 20 years in the public sector. She has experience advancing strategic initiatives and promoting effective governance practices.

A life-long Edmontonian and avid thrifter and second-hand shopper, she believes in giving back to her community, specifically in the importance of the mission of Goodwill, to enable change in people’s lives through the power of work and community. 

Get To Know Me
11

Financial Report

Financial stewardship is more than just responsible accounting, it’s a reflection of our commitment to transforming lives through the power of work. Each year, we work diligently to ensure that every one of the 911,222 donations, generating $55,617,489 in total revenue is maximized to support our mission of creating inclusive employment opportunities for individuals with disabilities and barriers to employment.

In 2024, our focus remained on sustainability, transparency, and reinvestment into the communities we serve. Through the careful management of resources, we were able to strengthen our employment programs, enhance our environmental initiatives, and expand our social impact across the province.

The financial report demonstrates our dedication to building a better, more inclusive Alberta. Together, we are turning donations into opportunity and opportunity into lasting impact.

0
Donations
(All-Time Record)
0¢
Of Every Dollar Reinvested into mission
0%
Diversion Rate From Landfills
0%
Employees with A Self-disclosed Disability
$0
Total Revenues
$0
Provincial Contracts
$0
Donated Goods Revenue
$0
Other Donations, Grants and Other Revenue
$0
Total Operating Expenses
$0
Materials and Other Costs
$0
Occupancy
$0
Human Resources
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Thank you!

Goodwill Industries of Alberta is a non-profit charitable social enterprise that depends on support from community and corporate Albertans. We would like to extend our sincere gratitude to the following supporters.
    • ALBERTA ECO TRUST FOUNDATION
    • ALBERTA EMERALD FOUNDATION
    • AXE MONKEYS
    • CANADIAN LINEN & UNIFORM SERVICES
    • CANADIAN TIRE
    • CAPITAL CARE FOUNDATION
    • CAPITAL POWER
    • CITY OF CALGARY
    • CITY OF EDMONTON
    • EARTH WARRIOR
    • EECOL ELECTRIC
    • ENNIS FABRICS
    • FRENCH QUARTER BUSINESS ASSOCIATION
    • HABITAT FOR HUMANITY
    • HUGHES PETROLEUM
    • MARK'S
    • M&Z INDUSTRIAL
    • NEDCO
    • [RE] WASTE
    • SKYBLUE SERVICES
    • SUNCOR ENERGY
    • TELUS COMMUNICATIONS
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Goodwill is One of the Largest Employers of Albertans with Disabilities.

At Goodwill, our vision, mission and values are the fabric of our organization. Whether it is customer service, our programs or our teams, we believe our vision is what steers us, our mission is who we are and our values are our moral compass.
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