2023 Annual Report
Opportunity, Service and GOOD.
As we mark the milestone of 60 years of Goodwill in Alberta, we celebrate these six decades with dignity, joy and enthusiasm, for our community, our mission and our people.
With over 30 physical locations across the province, we thank our 2.3 million shoppers, over 850,000 donors, over 1,000 team members and countless volunteers who continue to make such a profound difference.
Together we will continue to provide Opportunity, Service and GOOD.
2023 Annual Report
Opportunity, Service and GOOD.
As we mark the milestone of 60 years of Goodwill in Alberta, we celebrate these six decades with dignity, joy and enthusiasm, for our community, our mission and our people.
With over 30 physical locations across the province, we thank our 2.3 million shoppers, over 850,000 donors, over 1,000 team members and countless volunteers who continue to make such a profound difference.
Together we will continue to provide Opportunity, Service and GOOD.
Making a Difference with Dignity and Joy
Our Mission
Organizational Outlook
Performance Drivers
Through the power of work, Goodwill provides individuals with disabilities or barriers to employment the opportunity to enhance their lives.
We are a people oriented, purpose driven enterprise. Our pillars are People, Profit with Purpose and the Planet.
o We have a winning and positive attitude.
o We will lead the way by making courageous decisions.
o We are committed to a culture of well-being.
o We are committed to sustainability.
o We will lead the way by making courageous decisions.
o We are committed to a culture of well-being.
o We are committed to sustainability.
At Goodwill Industries of Alberta, we are committed to providing an exceptional shopper and donor experience to our customers. As part of our ongoing efforts to ensure that these guidelines are up-to-date and represent who we are today and who we aspire to be tomorrow, we have updated our mission, core purpose, core values and our big impact goal. These updates will guide our actions and decisions, while serving as a foundation for our operations to provide a framework for how we support our community. Our mission defines who we are. Our core purpose is why we exist. Our big impact goal is what guides us, while our core values provide our moral compass.
- Mission: Through the power of work, Goodwill provides individuals with disabilities or barriers to employment the opportunity to enhance their lives.
- Core Purpose: Impacting people and the planet for an amazing Alberta!
- Big Impact Goal: Through the Journey of Good, we will be #1 in all we do!
- Core Values:
- We care and it shows.
- We are ONE amazing team.
- We get better and better every day.
- We make a positive impact.
As a non-profit social enterprise led by a volunteer Board of Directors, these guiding principles will help us to better serve our customers, volunteers, team members and business partners to achieve our mission of finding meaningful employment for those with disabilities or barriers.
02
Big Impact Goal
Our Mission Comes To Life!
Mission Impact
At Goodwill, we measure our success not only by numbers and the award recognitions, but by the lives we touch and the stories we inspire.
As a certified Commission on Accreditation of Rehabilitation Facilities (CARF) organization, (through 2025), Goodwill expanded on job programs to help more people than ever before. These programs include, the Employment Inclusion Accelerator, where Goodwill Job Development Specialists work with employers in the Calgary region to help private enterprises provide more job opportunities for those with disabilities. In one year’s time, this program assisted 44 employers and found 34 employment positions for those with a disability.
The Opportunity Accelerator, where Job Coaches help those with disabilities with career planning, interview skills and career discovery, with an end goal of independence. In Calgary, 42 people were served through this program, where 35 people were served in Edmonton.
Finally, Beyond Jobs, a program dedicated to helping women get back into the workforce, served 44 individuals, while Goodwill’s dedicated program through the Government of Alberta, assisting Persons with Developmental Disabilities (PDD) to gain employment, served 132 people.
315
People and Employers Served44
Beyond Jobs42
Calgary Opportunity Accelerator35
Edmonton Opportunity Accelerator132
Persons with Developmental Disabilities18
Ready Willing and Able54
Graduates from Mission Programs102
Paid Employment Positions Found126
Volunteer Positions Found7738
Volunteer Hours Created2900
Employers that have worked with GoodwillMission Success
Mission success at Goodwill Industries of Alberta is crucial for several key reasons, as we look to empower individuals, creating an opportunity at independent success. By focusing and providing job training and other community-based programs for individuals facing barriers to employment, more people have a possibility at enhancing and improving their lives through the power of work. In 2023, 54 people graduated mission programs at Goodwill, with 228 volunteer and paid positions found, providing purpose and fulfillment. By facilitating employment and skills development, Goodwill contributes to the local economy. Individuals who gain employment through Goodwill's programs become active participants in the economy, supporting local businesses and contributing to economic growth.315
People and Employers Served44
Beyond Jobs42
Calgary Opportunity Accelerator35
Edmonton Opportunity Accelerator132
Persons with Developmental Disabilities18
Ready Willing and Able54
Graduates from Mission Programs102
Paid Employment Positions Found126
Volunteer Positions Found7738
Volunteer Hours Created2900
Employers that have worked with GoodwillGoodwill @ Work
Goodwill @ Work is composed of micro-social enterprises that focus on creating opportunity for people with disabilities, training and sustainability. Originally based out of the Edmonton Impact Centre, the opening of the Calgary Impact Centre enabled Goodwill to expand services to the southern part of Alberta, including the assembly of products, repairing of furniture/textiles, cleaning services and volunteer opportunities. In the Commercial Services division of Goodwill @ Work, a team of 13 diverted 6,391 kg’s of t-shirts and towels from landfills by creating 6,860 Goodwill Cleaning Cloths packages. Through an assembly partnership with Suncor, over 2,800 bolt kits were created and over 18,000 individual bolts have been serviced for use at their operational sites. The team also assembled 1,500 solar panel kits and fabricated 1,200 battery cables for EECOL Electric, 38,683 Telus promotional door hangars were delivered to households in Edmonton, 17,390 kg’s of metal was reused through the recycling and sorting of clothing hangers with Canadian Linen, while 520 volunteer hours were created by serving free coffee at our Impact Centres to guests.Disability Employment Awareness Month
Embarking on the journey to becoming a leader in our community requires dedication, practice, and self-awareness. Developing strong core values and self-understanding is foundational to authentic leadership.
Every October, Disability Employment Awareness Month (DEAM) gives us an opportunity to amplify this voice and be the leader in the field of inclusive employment. Goodwill is proud to be one of Alberta’s largest employers of people with disabilities and a proud supporter of DEAM, raising awareness of the challenges faces by people with disabilities, all while celebrating the impact and contribution of these workers.
Last year, Goodwill took this initiative to the next level, by partnering with Kello Inclusive to share first-hand experiences from those involved with the hit CBC TV show ‘PUSH’. Former Paralympian Brian McPherson and model Natasha Urkow took the time to share their journey of where they started, to where they are now, letting people understand that their limited mobility doesn’t affect their unlimited potential.
Goodwill Cares
The Goodwill Cares program started in 2022 with the idea of supporting ALL team members at work and in life. The best way to describe the role, is that these are life coaches, helping make progress in our team's personal lives in order to gain greater fulfillment. This includes:- Advocating and referring you to community supports
- Personal and life coaching
- Assists with goal development and career preparation
- Team dynamics and interpersonal communication
- UKG support and onboarding support
- Ongoing support to ensure accountability
- Or if you just someone to talk to…
03
Mission Impact
Sustainability Report
As an innovator and leader in the field of environmental stewardship, Goodwill Industries of Alberta is embracing a commitment to sustainability. Through various initiatives and practices, Goodwill is reducing its environmental impact, while also supporting our community's well-being.
Recent surveys have concluded that about 9% of thrift shoppers say an organization's commitment to sustainability and the environment could motivate them to shop more frequently. While on the donation side, the desire to minimize waste is the #2 motivation for potential donors when selecting an organization to donate to. Just under one-third of Albertans are aware of sustainable initiatives within Goodwill, with awareness slightly higher in the Greater Edmonton Region.
These recent findings highlight the importance of having a strategic outlook for the environment and having a sustainable road map in place to ensure worthwhile green commitments are executed at the highest level. Goodwill’s strategy consolidates many of our operations and centralize recycling efforts to reduce waste, while providing extra value to our customers and donors.
Goodwill’s action plan is a practical guide that provides a road map of goals, areas of action and performance review tools that integrates the values of sustainability into all areas of operations and services. In 2023, this resulted in 20,519,003 kg’s diverted from landfills across Alberta. With over 23 million kg’s donated to Goodwill, this means 88% of all items were diverted utilizing different repurpose, reuse, upcycle and recycle programs. The diversion rate is an all-time high for Goodwill Industries of Alberta, closing in on becoming a zero-waste operation.
88%
Waste Diversion Rate From Landfills - 20236.8kg's
Total Amount Recycled20.5
MILLION kilograms diverted from landfillsCalgary Impact Centre
We opened our second Impact Centre in Calgary in April 2023 following the positive outcomes happening in Edmonton. This 120,000 square foot facility will improve our positive impact on the environment and in our communities, by introducing established repurposing, upcycling and reuse programs to the south region of the province.
In less than one full year of operation, an additional 576,341 kilograms have been diverted from Calgary landfills, increasing Goodwill’s diversion rate from landfills in the City of Calgary by 7%, to a total of 88%. The Calgary Impact Centre has exceeded all targets relating to diversion from the landfill, while creating additional employment and training opportunities for persons with disabilities or barriers.
Environmental Grants
Grants play a vital role in advancing sustainability in Alberta by mobilizing and inspiring those who champion and protect the environment towards a vision of health ecosystems for all Albertans. Goodwill is proud to have received the following grants to continue making a positive impact for people and the planet.
- Awarded in the spring of 2023, the City of Edmonton Waste Reduction Program, supporting the growth of Repair for Good Program in Edmonton, and pallet repair program.
- Awarded in the summer of 2023, the Alberta Eco Trust Innovation Fund, supporting the Goodwill Sustainable Energy Training Centre for Persons with Disabilities project. This program will provide long-term Greenhouse Gas (GHG) Emission reductions through solar panel installations, as well as ongoing employment opportunities for persons with disabilities.
- Awarded in the fall of 2023, the Alberta Eco Trust Environmental Impact Grant, supporting the creation of the Goodwill @ Work program at the Calgary Impact Centre. This program established a complete job program designed specifically for those with disabilities, while reducing waste.
- Awarded in the fall of 2023, the Alberta Eco Trust Springboard Grant, supporting training for the Mend for Good reusable bags program. This provided consulting, helping guide the team in patterns, sewing and repurposing denim into functional and stylish bags, to be used at both Goodwill donation and retail centres, and sold to partners and clients around Edmonton. We estimate this project will divert 2,000 lbs. of textiles from the landfills, saving 8000 lbs. of CO2 from entering the atmosphere.
- Awarded in November of 2023, the Capital Power Community Sustainability Fund, supporting the Mend for Good reusable bags program at the Calgary Impact Centre. These funds will allow for the purchase of sewing machines and other required materials, and the costs associated with training of persons with disabilities to make bags out of unsold denim donations.
Quantum Lifecycle
Quantum Lifecycle continues to help Goodwill recycle and reuse electronics,. This contributes to a better environment and expand our mission of helping those with disabilities or barriers to find and gain meaningful employment. In 2023, Goodwill sent 1,111,463 lbs. of electronics to Quantum Lifecycle, earning a rebate of $21,895.28, plus a donation to Bridges Out of Poverty for $11,807.64, for a total of $33,702.92 in electronic recycling.
The recovered resources from these electronics included, aluminum, copper, ferrous metals, glass, plastic and circuit boards. 468.3 Tonnes of CO2e were saved in GHG emissions, which is the equivalent of 378 flights between Victoria, BC and St. Johns, Newfoundland.
City of Calgary
In 2023, Goodwill began a partnership with the City of Calgary, installing donation bins at City of Calgary operated Waste Management Facilities. Beginning on May 1, 2023, at Spyhill, East and Shepard Waste Management Facilities, this partnership provided an opportunity to divert textiles from the City of Calgary landfills.
With this added convenience for residents, 22,085 kg’s of waste was diverted through this program. This tremendous beginning extended the partnership through 2024.
Leduc Donation Centre
Introduced in May of 2023, Goodwill saw an opportunity to develop the public drop off area at the Leduc & District Waste Management Facility (aka the Leduc Regional Landfill).
The service was piloted and has seen 2,584 donations dropped off amounting to over 70,313 kgs of product diverted from the landfill. The donation area has seen positive feedback from the community. Goodwill staffs and manages the site for no cost to the community and this success is extending the partnership for five more years!
The Leduc and District Regional Waste Management Facility, managed by the LDRWMC, has been servicing residents from Devon, City of Leduc, Leduc County, Beaumont and Calmar residents since 1978.
04
Sustainability 2023
Awards & Recognition
City of Calgary
Circular Economy
Nature Inspiration Awards
BenchmarkYYC for Beacon Heights
BenchmarkYYC helps building owners and operators measure, track, and disclose the year-over-year energy and emissions performance of their buildings.
This empowers them to make data-driven capital investments to improve their building energy efficiency and reduce greenhouse gas (GHG) emissions while creating a baseline for designing their long-term building decarbonization strategy. BenchmarkYYC tracks and discloses annual and monthly energy and GHG emissions data about your buildings.
The Building Performance Scorecards includes:
Site energy use intensity
Greenhouse gas emission intensity
ENERGY STAR scores
Year-over-year trending
Rankings against similar buildings
The goal for all buildings is to lower GHG Emissions Intensity to 0 GJ/m2/year by 2050.
In 2023, the Goodwill Beacon Heights location in Calgary was awarded the award for lowest GHG Emission Intensity from the year 2021.
BenchmarkYYC helps building owners and operators measure, track, and disclose the year-over-year energy and emissions performance of their buildings.
This empowers them to make data-driven capital investments to improve their building energy efficiency and reduce greenhouse gas (GHG) emissions while creating a baseline for designing their long-term building decarbonization strategy. BenchmarkYYC tracks and discloses annual and monthly energy and GHG emissions data about your buildings.
The Building Performance Scorecards includes:
Site energy use intensity
Greenhouse gas emission intensity
ENERGY STAR scores
Year-over-year trending
Rankings against similar buildings
The goal for all buildings is to lower GHG Emissions Intensity to 0 GJ/m2/year by 2050.
In 2023, the Goodwill Beacon Heights location in Calgary was awarded the award for lowest GHG Emission Intensity from the year 2021.
Recycling Council of Alberta R's of Excellence.
The R's of Excellence Awards have been designed to recognize the special contributions Recycling Council of Alberta (RCA) members are making to “promote, facilitate and advocate for a Circular Economy in Alberta through waste reduction and resource conservation“.
The RCA’s mission is to promote, facilitate and advocate for a Circular Economy in Alberta through waste reduction and resource conservation. Through a consultative approach and support of the RCA Committees and partners (i.e., government, industry, stewardship organizations and other associations) and additional stakeholders, the RCA will pursue protection of the environment through resource conservation following the 3Rs hierarchy.
In 2023, Goodwill Industries of Alberta was awarded the Circular Economy Award for the Repair for Good program, due to the innovation of the program and the effect of the program diverting thousands of kilograms of furniture from landfills. The Repair for Good program takes broken furniture, which cannot be recycled, repairs and upcycles the pieces, to create NEW statement pieces for homes across the province. All while providing employment opportunities for those with disabilities.
Last year, the the Repair for Good program diverted 8,300 kg's from landfills, resulting in 310 NEW furniture pieces in people's homes.
The R's of Excellence Awards have been designed to recognize the special contributions Recycling Council of Alberta (RCA) members are making to “promote, facilitate and advocate for a Circular Economy in Alberta through waste reduction and resource conservation“.
The RCA’s mission is to promote, facilitate and advocate for a Circular Economy in Alberta through waste reduction and resource conservation. Through a consultative approach and support of the RCA Committees and partners (i.e., government, industry, stewardship organizations and other associations) and additional stakeholders, the RCA will pursue protection of the environment through resource conservation following the 3Rs hierarchy.
In 2023, Goodwill Industries of Alberta was awarded the Circular Economy Award for the Repair for Good program, due to the innovation of the program and the effect of the program diverting thousands of kilograms of furniture from landfills. The Repair for Good program takes broken furniture, which cannot be recycled, repairs and upcycles the pieces, to create NEW statement pieces for homes across the province. All while providing employment opportunities for those with disabilities.
Last year, the the Repair for Good program diverted 8,300 kg's from landfills, resulting in 310 NEW furniture pieces in people's homes.
Nature Inspiration Awards FINALIST.
The Nature Inspiration Awards recognize individuals and organizations whose specific projects encourage Canadians to take an interest in natural history, create links with nature and contribute to its preservation.
Throughout its sixty-year history, Goodwill Industries of Alberta has stood fast by its dual agenda: protecting the natural environment while providing employment opportunities for individuals with disabilities. In 2017, Goodwill opened an impact centre in Edmonton, the first such outlet in Western Canada. In 2023, it established a second branch in Calgary. Both facilities run a number of successful in-store sustainability programs, in which used clothing, furniture, and other donations are cleaned, mended, and resold at affordable prices. The combined efforts of these two Goodwill facilities diverted over 87% of all donations from landfill facilities last year — that’s over 18 million kilograms of goods!
https://nature.ca/en/nature-inspiration-awards/finalists/goodwill-industries-of-alberta-3/
The Nature Inspiration Awards recognize individuals and organizations whose specific projects encourage Canadians to take an interest in natural history, create links with nature and contribute to its preservation.
Throughout its sixty-year history, Goodwill Industries of Alberta has stood fast by its dual agenda: protecting the natural environment while providing employment opportunities for individuals with disabilities. In 2017, Goodwill opened an impact centre in Edmonton, the first such outlet in Western Canada. In 2023, it established a second branch in Calgary. Both facilities run a number of successful in-store sustainability programs, in which used clothing, furniture, and other donations are cleaned, mended, and resold at affordable prices. The combined efforts of these two Goodwill facilities diverted over 87% of all donations from landfill facilities last year — that’s over 18 million kilograms of goods!
https://nature.ca/en/nature-inspiration-awards/finalists/goodwill-industries-of-alberta-3/
05
Awards and Recognition
60 Years of GOOD
To celebrate 60 years of Goodwill’s dedication to inclusiveness and diversity in Edmonton, we were inspired to beautify the Old Strathcona district on Whyte Ave in Edmonton.
This mural transforms the entrance at Goodwill’s Mission Impact Centre, where individuals with disabilities come to gain coaching and assistance in finding meaningful work. The exterior and entryway went from bleak and uninviting, to ravishing and welcoming, resulting in a safer entrance for those with disabilities.
Painted by former Edmonton resident (currently living in Vancouver), David Camisa, this piece “Nest.” David worked with the themes of inclusion and community and pondered what a safe space looked like for all of us. Whether it’s a home, a person, community, or even a sense of calm we find within ourselves. David wanted to create a piece that felt like the place someone would go when they need a safe haven.
This mural was part of the 2023 Mural Massive Festival in Edmonton, celebrating the arts and creating a connection within the community.
With the addition of the mural on Whyte Ave., we hope you find your “Nest.”
https://edmontonjournal.com/entertainment/festivals/edmonton-mural-festivals-help-create-10-new-art-walls-this-month
donation_centre,thrift_store
Mural on Whyte
Address:
10110 82 Ave NW #205, Edmonton, AB
This mural was part of the 2023 Mural Massive Festival in Edmonton, celebrating the arts and creating a connection within the community.
With Strathcona County hosting the Special Olympics Alberta Winter Games in February of 2023, the county was looking to create a cultural experience that would last a lifetime. Introducing moonGARDEN, presented by Goodwill Industries of Alberta.
moonGARDEN is an exciting light and sound installation composed of 5 self-inflated vinyl spheres. The size of the spheres, the surprising technique of shadow projection and the poetic soundscape all contribute to creating a unique and immersive experience. The shadow puppets were designed for the 2023 Special Olympics Alberta Winter Games to honour the commitment, perseverance and achievement shared by Games athletes.
The installation was sponsored by Goodwill and as the 2023 Special Olympics Alberta Winter Games Cultural Experience Sponsor, they offer a message of support to athletes: “Perfection is not attainable, but if we chase perfection we can catch excellence. Good luck to all athletes!”
https://www.strathcona.ca/council-county/news/news/2023/2/1/soa-wintergames-2023/
Special Olympics Alberta Winter Games
Address:
Sherwood Park, AB
Introducing moonGARDEN, presented by Goodwill Industries of Alberta.
In the spirit of Truth and Reconciliation, On June 21, Goodwill Industries of Alberta introduced a day of learning, understanding and a steadfast commitment to honoring indigenous traditions and cultural practices.
Workshops took place at each location with knowledge keeper Sarena Provost, where an offering of respect, gratitude and connection to the teachings and wisdom of our indigenous elders was performed.
thrift_store
National Indigenous Peoples Day
June 21st, a day of learning.
To celebrate 60 years of Goodwill’s dedication to inclusiveness and diversity in Edmonton, we were inspired to beautify the Old Strathcona district on Whyte Ave in Edmonton.
This mural transforms the entrance at Goodwill’s Mission Impact Centre, where individuals with disabilities come to gain coaching and assistance in finding meaningful work. The exterior and entryway went from bleak and uninviting, to ravishing and welcoming, resulting in a safer entrance for those with disabilities.
Painted by former Edmonton resident (currently living in Vancouver), David Camisa, this piece “Nest.” David worked with the themes of inclusion and community and pondered what a safe space looked like for all of us. Whether it’s a home, a person, community, or even a sense of calm we find within ourselves. David wanted to create a piece that felt like the place someone would go when they need a safe haven.
This mural was part of the 2023 Mural Massive Festival in Edmonton, celebrating the arts and creating a connection within the community.
With the addition of the mural on Whyte Ave., we hope you find your “Nest.”
https://edmontonjournal.com/entertainment/festivals/edmonton-mural-festivals-help-create-10-new-art-walls-this-month
Mural on Whyte
This mural was part of the 2023 Mural Massive Festival in Edmonton, celebrating the arts and creating a connection within the community.
With Strathcona County hosting the Special Olympics Alberta Winter Games in February of 2023, the county was looking to create a cultural experience that would last a lifetime. Introducing moonGARDEN, presented by Goodwill Industries of Alberta.
moonGARDEN is an exciting light and sound installation composed of 5 self-inflated vinyl spheres. The size of the spheres, the surprising technique of shadow projection and the poetic soundscape all contribute to creating a unique and immersive experience. The shadow puppets were designed for the 2023 Special Olympics Alberta Winter Games to honour the commitment, perseverance and achievement shared by Games athletes.
The installation was sponsored by Goodwill and as the 2023 Special Olympics Alberta Winter Games Cultural Experience Sponsor, they offer a message of support to athletes: “Perfection is not attainable, but if we chase perfection we can catch excellence. Good luck to all athletes!”
https://www.strathcona.ca/council-county/news/news/2023/2/1/soa-wintergames-2023/
Special Olympics Alberta Winter Games
Introducing moonGARDEN, presented by Goodwill Industries of Alberta.
In the spirit of Truth and Reconciliation, On June 21, Goodwill Industries of Alberta introduced a day of learning, understanding and a steadfast commitment to honoring indigenous traditions and cultural practices.
Workshops took place at each location with knowledge keeper Sarena Provost, where an offering of respect, gratitude and connection to the teachings and wisdom of our indigenous elders was performed.
National Indigenous Peoples Day
June 21st, a day of learning.
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Mural on Whyte
Mural on Whyte
Address:
10110 82 Ave NW #205, Edmonton, AB
This mural was part of the 2023 Mural Massive Festival in Edmonton, celebrating the arts and creating a connection within the community.
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Special Olympics Alberta Winter Games
Special Olympics Alberta Winter Games
Address:
Sherwood Park, AB
Introducing moonGARDEN, presented by Goodwill Industries of Alberta.
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National Indigenous Peoples Day
National Indigenous Peoples Day
Address:
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June 21st, a day of learning.
06
60 Years of GOOD
The GOODS
MILITARY HISTORY
INCLUSION MEANS EVERYONE
SPECIAL OLYMPICS LEGACY
In November of 2023, surprise find in a collection of donations on Macleod Trail in Calgary is resuscitating the memory of a man who served his country in war.
War medals were discovered from the First World War, the Second World War and the Korean War. Among them were service medals for Drumheller-born Berkeley Albert James Franklin, also known as “Bark” or “Badge” to his brothers in arms. Franklin had enlisted with the Pacific Force and joined the 2nd Battalion PPCLI (Princess Patricia’s Canadian Light Infantry) in 1945, and retired as a chief warrant officer in 1970.
His medals will join other historical items in the Princess Patricia’s Canadian Light Infantry Regimental Museum and Archives in Calgary.
“We at Goodwill try to make sure that our donated historical items find a better home.”
War medals were discovered from the First World War, the Second World War and the Korean War. Among them were service medals for Drumheller-born Berkeley Albert James Franklin, also known as “Bark” or “Badge” to his brothers in arms. Franklin had enlisted with the Pacific Force and joined the 2nd Battalion PPCLI (Princess Patricia’s Canadian Light Infantry) in 1945, and retired as a chief warrant officer in 1970.
His medals will join other historical items in the Princess Patricia’s Canadian Light Infantry Regimental Museum and Archives in Calgary.
“We at Goodwill try to make sure that our donated historical items find a better home.”
International Day of Persons with Disabilities is a day to highlight how communities can be made more inclusive and accessible.
All people have the right to take part fully in society. By working to remove barriers and break down obstacles—seen or unseen—that can hinder accessibility, inclusivity, and progress, we open our doors to a more creative, diverse, and welcoming environment. Advancing accessibility is about creating more barrier-free communities, workplaces and services, to build a country where all people, regardless of disability, are included in society and can take full advantage of programs and services.
Creating inclusive and accessible environments for all means working together to ensure that the perspectives of persons with disabilities are considered and strategies are implemented to protect and empower all Canadians.
All people have the right to take part fully in society. By working to remove barriers and break down obstacles—seen or unseen—that can hinder accessibility, inclusivity, and progress, we open our doors to a more creative, diverse, and welcoming environment. Advancing accessibility is about creating more barrier-free communities, workplaces and services, to build a country where all people, regardless of disability, are included in society and can take full advantage of programs and services.
Creating inclusive and accessible environments for all means working together to ensure that the perspectives of persons with disabilities are considered and strategies are implemented to protect and empower all Canadians.
Special Olympics Canada Winter Games Calgary 2024 announced the launch of the Games Legacy program on Oct. 30, promising future financial support through Goodwill Industries to help disabled Calgarians find paid employment.
Cheryl Bernard, CEO of Canada’s Sport Hall of Fame and Co-Chair for the 2024 games, said that 100 per cent of the legacy funding would be re-invested into local communities, with 70 per cent remaining in Alberta, and 30 per cent being used to support Special Olympics Canada national programs.
Part of the funding, she said, would be used towards Goodwill’s Employer Inclusion Accelerator (EIA) program, which aims to provide companies and organizations tools, coaching, connection to resources, and support to engage in inclusive hiring practices.
Games partners TC Energy, whose CEO François Poirier is also a co-chair with Bernard, along with Tourism Calgary have already begun to work with Goodwill through the EIA program to further inclusive employment.
Cheryl Bernard, CEO of Canada’s Sport Hall of Fame and Co-Chair for the 2024 games, said that 100 per cent of the legacy funding would be re-invested into local communities, with 70 per cent remaining in Alberta, and 30 per cent being used to support Special Olympics Canada national programs.
Part of the funding, she said, would be used towards Goodwill’s Employer Inclusion Accelerator (EIA) program, which aims to provide companies and organizations tools, coaching, connection to resources, and support to engage in inclusive hiring practices.
Games partners TC Energy, whose CEO François Poirier is also a co-chair with Bernard, along with Tourism Calgary have already begun to work with Goodwill through the EIA program to further inclusive employment.
07
The GOODS
Community Support
08
Community Support
Partner Recognition
Our mission begins with a donation. A donation provides an opportunity, success, innovation and so much more. With community partners who celebrate the impact a donation can make, it enables a more positive social and economic impact than ever before.
In 2023, community supporters came from across the province including various community and volunteer-led organizations. While all these partners played a significant role in helping our organization to support more people with disabilities or barriers than ever before, three organizations stood above the rest in terms of service and contributions to our mission.
To minimize storage requirements while ensuring WINhouse residents have access to everything they need, WINhouse and Goodwill began a partnership in 2022 called the WIN for GOOD project. Through this project WINhouse donates overflow donations once a month to Goodwill Industries of Alberta and in return, WINhouse receives Goodwill gift cards to purchase the exact items their residents require.
In 2023, the results were fully realized, as WINhouse has not only been provided financial support, but has also strengthened their resolve to continue their mission. Goodwill meanwhile receives the donations and uses them to support programs to help people with disabilities or barriers to find and gain employment. A win-win for each organization.
WINhouse
A highly anticipated collaboration between the Royal Alexandra Hospital and Goodwill Industries of Alberta began on November 10, 2023 to help disadvantaged patients being discharged from the hospital.
How it works:
Goodwill Industries of Alberta supply the Royal Alexandra Hospital with clothing and products specifically designed for disadvantaged patients who are discharged, damaged their clothing via discharge (or other contaminants) and need clothing to get back to their residence. Funds for this project are provided by the Stollery Charitable Foundation to make this happen.
In the first month of implementation, 153 patients were provided with clothing to return to their residence with dignity.
Royal Alexandra Hospital
As a life-long Goodwill Ambassador, former Olympian Cheryl Bernard continues to go above and beyond in supporting Goodwill Industries of Alberta, with the hopes of providing more inclusive employment for those with disabilities. Since her days as an Olympian, Cheryl has become the President and CEO of Canada’s Sports Hall of Fame in Calgary and Co-Chair of the Calgary 2024 Special Olympics Canada Winter Games Committee.
Late in 2023, the Winter Games Committee was looking ahead to their legacy for after the games and it was determined that there is a need for greater awareness and action to drive disability-inclusiveness in the workplace, with sport being a catalyst for that change. With Goodwill being an inclusive employer for those with disabilities, providing education and training, a partnership was formed by introducing a new disability-inclusive employment initiative that provides opportunities for employers to work with Goodwill Industries of Alberta via their Employer Inclusion Accelerator (EIA) program.
The free Employer Inclusion Accelerator program for Games partners is one avenue for employers to find the guidance they may need to start or accelerate inclusive hiring practices. Organizations will have the opportunity to access support in a number of areas including inclusive job design support; employment promotion; recruitment and onboarding while also having access to additional resources.
Thanks in large part to Cheryl Bernard, and her continued efforts to support those with barriers, the legacy of the games will live on through Goodwill. This a proud example of how sport is more than just competition, as it is a catalyst and jumpstart for greater good in our community.
Cheryl Bernard
To minimize storage requirements while ensuring WINhouse residents have access to everything they need, WINhouse and Goodwill began a partnership in 2022 called the WIN for GOOD project. Through this project WINhouse donates overflow donations once a month to Goodwill Industries of Alberta and in return, WINhouse receives Goodwill gift cards to purchase the exact items their residents require.
In 2023, the results were fully realized, as WINhouse has not only been provided financial support, but has also strengthened their resolve to continue their mission. Goodwill meanwhile receives the donations and uses them to support programs to help people with disabilities or barriers to find and gain employment. A win-win for each organization.
WINhouse
A highly anticipated collaboration between the Royal Alexandra Hospital and Goodwill Industries of Alberta began on November 10, 2023 to help disadvantaged patients being discharged from the hospital.
How it works:
Goodwill Industries of Alberta supply the Royal Alexandra Hospital with clothing and products specifically designed for disadvantaged patients who are discharged, damaged their clothing via discharge (or other contaminants) and need clothing to get back to their residence. Funds for this project are provided by the Stollery Charitable Foundation to make this happen.
In the first month of implementation, 153 patients were provided with clothing to return to their residence with dignity.
Royal Alexandra Hospital
As a life-long Goodwill Ambassador, former Olympian Cheryl Bernard continues to go above and beyond in supporting Goodwill Industries of Alberta, with the hopes of providing more inclusive employment for those with disabilities. Since her days as an Olympian, Cheryl has become the President and CEO of Canada’s Sports Hall of Fame in Calgary and Co-Chair of the Calgary 2024 Special Olympics Canada Winter Games Committee.
Late in 2023, the Winter Games Committee was looking ahead to their legacy for after the games and it was determined that there is a need for greater awareness and action to drive disability-inclusiveness in the workplace, with sport being a catalyst for that change. With Goodwill being an inclusive employer for those with disabilities, providing education and training, a partnership was formed by introducing a new disability-inclusive employment initiative that provides opportunities for employers to work with Goodwill Industries of Alberta via their Employer Inclusion Accelerator (EIA) program.
The free Employer Inclusion Accelerator program for Games partners is one avenue for employers to find the guidance they may need to start or accelerate inclusive hiring practices. Organizations will have the opportunity to access support in a number of areas including inclusive job design support; employment promotion; recruitment and onboarding while also having access to additional resources.
Thanks in large part to Cheryl Bernard, and her continued efforts to support those with barriers, the legacy of the games will live on through Goodwill. This a proud example of how sport is more than just competition, as it is a catalyst and jumpstart for greater good in our community.
Cheryl Bernard
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Partner Recognition
Goodwill Team Stats and Information
10
Key Info
Board of Directors
Erin Skinner
Board Chair
Erin wants all Albertans to have opportunities for meaningful employment and is proud to serve on Goodwill’s board. She believes in the power of work, beyond the paycheque, to positively change lives and build communities.
A life-long Albertan, Erin has family and deep roots in both Calgary and Edmonton. In her spare time, Erin is an enthusiastic gardener and is a volunteer judge for Communities in Bloom. She also enjoys DIY projects and upcycling thrift finds from Goodwill.
John Panusa
Vice Chair
Currently the President and CEO of Legal Aid Alberta, an organization that provides legal services and support to vulnerable and disadvantaged Albertans across the Province, John has over 20 years of experience serving individuals who face significant challenges. He has also held a number of leadership positions with WorkSafeBC, an organization tasked with occupational health and safety enforcement and the rehabilitation and re-entry into the workforce of workers injured on the job throughout British Columbia.
As a Chartered Director designation from the Directors College, McMaster University, John looks to use his experience to help guide an organization that means so much to the community and the province.
Werner Pietrzyk
Treasurer & Chair of Finance Committee
Working and living out of Edmonton, Werner’s experience spans from accounting and finance to strategic planning and budgeting.
Werner joined the Goodwill team because of the mission and the business model of the social enterprise. Given his experience working in a cooperative system he felt he was in a good position to help add some additional value to an already amazingly well-managed organization.
Kevin MacDonald
Chair of Governance Committee
Kevin is the newest Board Chair of Goodwill Industries of Alberta. He is the Founder and Business Consultant at L6S Business Consulting, helping business owners with overall planning, strategies and increasing operational efficiencies and profitability. Over Kevin’s career, he has taken on various roles which allowed him to lead the IT, Human Resources and Accounting departments of various companies.
Kevin has a family member that is legally blind and suffers from a mental illness. The sleepless nights, frustrations, and heartache that Kevin’s family has gone through is the reason that Kevin joined the Board of Goodwill. If one less Albertan family doesn’t have to go through the same emotional roller coaster, Kevin sees him time at Goodwill as successful.
Jodi Tomchyshyn London
Finance and Audit Committee
Jodi has over 18 years’ experience encouraging and advancing best practices and policies related to waste minimization, recycling, and a circular economy.
She currently owns and operates JTL Squared Consulting Inc. specializing in overseeing and implementing product stewardship programs and extended producer responsibility programs, encouraging waste minimization.
Gloria Hartl
Finance & Audit Committee
As Vice President of Risk Management with TC Energy, Gloria brings her experience in oversight and governance of risk management policies to Goodwill.
Gloria holds a Masters of Business Administration, Certified Risk Management Professional designation and has achieved the Institute of Corporate Directors, ICD.D designation. As a champion for inclusion, equity and diversity at work and in her community, she is excited to contribute meaningfully to Goodwill’s mission and add value to the 60+ years of the non-profits operation in Alberta.
Wendy Ivey
Finance & Audit Committee
Wendy brings senior-level banking, risk management, and financial regulation experience to Goodwill.
She believes in giving back to her community, and has volunteered with not-for-profits in Alberta.
She was drawn to Goodwill because it is an organization that’s committed to enhancing lives by providing individuals with opportunities for growth, and is honoured to be contributing to the Board.
Erin Bilawchuk
Governance Committee
Specializing in Community Economic Development, bringing a versatile background spanning for-profit and non-profit realms, Erin works with a many Albertan organizations. She champions efficient gift management, extensive grant writing, and assists organizations with the identification of creating new funding opportunities. She is also engaged with the University of Alberta Pandas Hockey as a Fund Development Committee member.
Committed to Alberta’s progress, Erin joined Goodwill to uplift fellow Albertans by overcoming employment barriers.
Dale Monaghan
President & CEO
Since joining Goodwill Industries of Alberta as President and CEO in 2012, Dale has provided significant experience in both business and community development.
Goodwill industries of Alberta currently ranks among the top 10 Goodwill’s in North America, for which there are 160. He previously worked with the Mikisew Group of Companies, Alberta Legislature, City of Edmonton and Travel Alberta, providing expertise in business development and marketing at the national and international levels.
Dale is an active volunteer in the community including serving on the Board of Directors for the 2012 Alberta Winter Games and has been involved with the Special Olympics. He is passionate about building a stronger, more vibrant Alberta through Goodwill’s award winning social enterprise model, strengthening people, families and communities through the dignity of a job and the power of work.
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Board of Directors
Financial Report
Goodwill Industries of Alberta is dedicated to providing a transparent and comprehensive overview of our non-profit organization's fiscal performance and financial stewardship. We are proud of our commitment to accountability, responsible management, and the effective utilization of resources. As a non-profit organization, our financial information serves as a testament to our mission-driven work and our dedication to serving our beneficiaries and the community at large. We invite you to join us on this journey, as we showcase our financial achievements and the positive impact they have on the causes we serve.
Thanks to the generosity of Albertans province-wide, Goodwill received 855,521 donations, of gently-used household items. The most donations EVER received in a calendar year! These donated items contribute to a self-sustaining non-profit social enterprise, focused on creating employment opportunities for those with disabilities or barriers.
With total retail revenues at $54,341,866 Goodwill has been able to re-investment more into our mission than ever before, with 92.1% being reinvested into mission programs.
0
Donations
(All-Time Record)
0¢
Of Every Dollar Reinvested into mission
0%
Diversion Rate From Landfills
0%
Employees With A Self-disclosed Disability
$0
Total Revenues
$0
Provincial Contracts
$0
Donated Goods Revenue
$0
Donations, Grants and Other Revenue
$0
Total Expenses
$0
Materials and Other Costs
$0
Occupancy
$0
Human Resources
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Financial
Thank you!
Goodwill Industries of Alberta is a non-profit charitable social enterprise that depends on support from community and corporate Albertans. We would like to extend our sincere gratitude to the following supporters.
- AXE MONKEYS
- CANADIAN LINEN & UNIFORM SERVICES
- CANADIAN TIRE
- EECOL ELECTRIC
- HUGHES PETROLEUM
- [RE] WASTE
- SKYBLUE SERVICES
- SUNCOR ENERGY
- TELUS COMMUNICATIONS
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Thank you
Goodwill is One of the Largest Employers of Albertans with Disabilities.
At Goodwill, our vision, mission and values are the fabric of our organization. Whether it is customer service, our programs or our teams, we believe our vision is what steers us, our mission is who we are and our values are our moral compass.
At Goodwill, our vision, mission and values are the fabric of our organization. Whether it is customer service, our programs or our teams, we believe our vision is what steers us, our mission is who we are and our values are our moral compass.
View Past Years Annual Reports
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