Annual Report

Opportunity, Service and GOOD.

As we mark the milestone of 60 years of Goodwill in Alberta, we celebrate these six decades with dignity, joy and enthusiasm, for our community, our mission and our people.

With over 30 physical locations across the province, we thank our 2.3 million shoppers, over 850,000 donors, over 1,000 team members and countless volunteers who continue to make such a profound difference.

Together we will continue to provide Opportunity, Service and GOOD.

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A Message From Leadership

Annual Message from our President & CEO Dale Monaghan
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As we mark the milestone of 60 years of Goodwill in Alberta, we celebrate these six decades with dignity, joy and enthusiasm, for our community, our mission and our people. The dedication for our mission has shaped our organization into what it is today, and as we reflect on our journey, we are humbled by the impact we've had on individuals, families, and communities across Alberta.

Our commitment to providing opportunities for personal and professional growth has remained unwavering, and over the years, we have touched the lives of countless individuals, helping them overcome barriers and achieve their full potential.

Our achievements in 2023 were awe inspiring and record-breaking, setting new benchmarks for success. This was led by introducing a new centre of excellence, with the opening of the AMAZING Calgary Impact Centre in April of 2023. This facility helps strengthen our operations for future years, with a focus on people, profit with purpose and the planet.

In just under one year’s time, this facility has helped divert an additional 1 million pounds from Calgary landfills through the re-sale of items at the Goodwill Outlet Store. In addition, it has also housed new MISSION IMPACT programs, dedicated to finding meaningful employment for those with disabilities.

These programs include:

  1. The Employment Inclusion Accelerator, where Goodwill Job Development Specialists work with employers in the Calgary region to help private enterprises provide more job opportunities for those with disabilities.
  2. The Opportunity Accelerator, where Job Coaches help those with disabilities with career planning, interview skills and career discovery, with an end goal of independence.
  3. And the Goodwill @ Work team, an award-winning team, made up of people with disabilities, dedicated to upcycling and repurposing furniture, towels and textiles.

Through a commitment of continuous improvement, Goodwill focused on optimizing every aspect of the organization, from donations, to the shopping experience, resulting in more opportunities for our mission, partners and community members.

Thanks to this optimization strategy, we achieved new all-time highs in terms of donations, transactions, retail sales, diversion rates and mission impact. We have embraced new technologies, developed innovative programs, and forged strategic partnerships to better serve the evolving needs of our organization and our mission.

This success was led by our core values of:

  1. We are ONE amazing team
  2. We get better and better every day
  3. We care and it shows and
  4. We make a positive impact.

These values are showcased each and every day, by each and every team member, taking us through journey of GOOD and enabling us to be #1 in all we do!

With record success in 2023, we are excited for what lies ahead in 2024 as we prepare for the potential of continued growth and progress.

With over 30 physical locations across the province, we thank our 2.3 million shoppers, over 850,000 donors, over 1,000 team members and countless volunteers who continue to make such a profound difference.

Thank you for your ongoing support of Goodwill and for your commitment to our mission of supporting those with disabilities or barriers to find and gain meaningful employment. You are providing Opportunity, Service and GOOD.

Let’s continue to make such a positive impact. Together, we will continue to build a brighter future for all.

Annual Message from our Board Chair Erin Skinner
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It is with great privilege and excitement that I address you as Board Chair of Goodwill Industries of Alberta.

As we reflect on the accomplishments of the past year and look ahead to the future, I am deeply inspired by the dedication and impact of our organization. In 2023, Goodwill Industries of Alberta continued to uphold its mission of creating opportunities for individuals to experience the power of work and achieve their full potential. Even with economic challenges throughout our province and country, our commitment to serving the community remains unwavering.

Collaboration has always been at the heart of our approach, and this year was no exception. We forged innovative partnerships with local businesses, government agencies, and non-profit organizations to maximize our impact and create sustainable solutions to social challenges. This includes partnerships with organizations like WINhouse, where Goodwill received over 34 thousand kg’s of donations and issued over $15,000 in gift cards; back to help Women In Need.

As stewards of both social and environmental responsibility, we continued to prioritize sustainability initiatives within our operations. From reducing waste in our thrift stores to implementing energy-efficient practices, we are committed to making a positive difference for future generations. We were recognized by the City of Calgary for our Beacon Heights store having some of the lowest GHG Emission Intensity in the province, while the Recycling Council of Alberta recognized our organization for positive contributions to the Circular Economy with our one-of-a-kind program Repair For Good. This is where we take broken furniture and refurbish it; to keep the item out of the landfill.

At Goodwill, we measure our success not only by numbers and the award recognitions, but by the lives we touch and the stories we inspire. People like Andre, Shelly and Justin. As well as those who are looking for purpose, by helping to find the right job, for the right person.

As we look ahead to the future, I am confident that Goodwill Industries of Alberta will continue to be a beacon of hope and opportunity for individuals and families across our province. With the support of our dedicated staff, volunteers, donors, and community partners, we will strive to innovate, adapt, and expand our reach to create an even greater impact in the years to come.

I extend my heartfelt gratitude to each and every individual who has contributed to our success. Your unwavering support fuels our mission and inspires us to push the boundaries of what is possible. Together, we will build a future where every person has the opportunity to thrive.


Making a Difference with Dignity and Joy

Our Mission
Organizational Outlook
Performance Drivers
Through the power of work, Goodwill provides individuals with disabilities or barriers to employment the opportunity to enhance their lives.
We are a people oriented, purpose driven enterprise. Our pillars are People, Profit with Purpose and the Planet.
o We have a winning and positive attitude.
o We will lead the way by making courageous decisions.
o We are committed to a culture of well-being.
o We are committed to sustainability.

At Goodwill Industries of Alberta, we are committed to providing an exceptional shopper and donor experience to our customers. As part of our ongoing efforts to ensure that these guidelines are up-to-date and represent who we are today and who we aspire to be tomorrow, we have updated our mission, core purpose, core values and our big impact goal. These updates will guide our actions and decisions, while serving as a foundation for our operations to provide a framework for how we support our community. Our mission defines who we are. Our core purpose is why we exist. Our big impact goal is what guides us, while our core values provide our moral compass.

  • Mission: Through the power of work, Goodwill provides individuals with disabilities or barriers to employment the opportunity to enhance their lives.
  • Core Purpose: Impacting people and the planet for an amazing Alberta!
  • Big Impact Goal: Through the Journey of Good, we will be #1 in all we do!
  • Core Values:
    • We care and it shows.
    • We are ONE amazing team.
    • We get better and better every day.
    • We make a positive impact.

As a non-profit social enterprise led by a volunteer Board of Directors, these guiding principles will help us to better serve our customers, volunteers, team members and business partners to achieve our mission of finding meaningful employment for those with disabilities or barriers.


Our Mission Comes To Life!


Awards & Recognition

City of Calgary
Circular Economy
Nature Inspiration Awards
BenchmarkYYC for Beacon Heights

BenchmarkYYC helps building owners and operators measure, track, and disclose the year-over-year energy and emissions performance of their buildings.

This empowers them to make data-driven capital investments to improve their building energy efficiency and reduce greenhouse gas (GHG) emissions while creating a baseline for designing their long-term building decarbonization strategy. BenchmarkYYC tracks and discloses annual and monthly energy and GHG emissions data about your buildings.

The Building Performance Scorecards includes:

Site energy use intensity
Greenhouse gas emission intensity
Year-over-year trending
Rankings against similar buildings
The goal for all buildings is to lower GHG Emissions Intensity to 0 GJ/m2/year by 2050.

In 2023, the Goodwill Beacon Heights location in Calgary was awarded the award for lowest GHG Emission Intensity from the year 2021. 
Recycling Council of Alberta R's of Excellence.

The R's of Excellence Awards have been designed to recognize the special contributions Recycling Council of Alberta (RCA) members are making to “promote, facilitate and advocate for a Circular Economy in Alberta through waste reduction and resource conservation“.

The RCA’s mission is to promote, facilitate and advocate for a Circular Economy in Alberta through waste reduction and resource conservation. Through a consultative approach and support of the RCA Committees and partners (i.e., government, industry, stewardship organizations and other associations) and additional stakeholders, the RCA will pursue protection of the environment through resource conservation following the 3Rs hierarchy.

In 2023, Goodwill Industries of Alberta was awarded the Circular Economy Award for the Repair for Good program, due to the innovation of the program and the effect of the program diverting thousands of kilograms of furniture from landfills. The Repair for Good program takes broken furniture, which cannot be recycled, repairs and upcycles the pieces, to create NEW statement pieces for homes across the province. All while providing employment opportunities for those with disabilities.

Last year, the the Repair for Good program diverted 8,300 kg's from landfills, resulting in 310 NEW furniture pieces in people's homes.
Nature Inspiration Awards FINALIST.

The Nature Inspiration Awards recognize individuals and organizations whose specific projects encourage Canadians to take an interest in natural history, create links with nature and contribute to its preservation.

Throughout its sixty-year history, Goodwill Industries of Alberta has stood fast by its dual agenda: protecting the natural environment while providing employment opportunities for individuals with disabilities. In 2017, Goodwill opened an impact centre in Edmonton, the first such outlet in Western Canada. In 2023, it established a second branch in Calgary. Both facilities run a number of successful in-store sustainability programs, in which used clothing, furniture, and other donations are cleaned, mended, and resold at affordable prices. The combined efforts of these two Goodwill facilities diverted over 87% of all donations from landfill facilities last year — that’s over 18 million kilograms of goods! 

60 Years of GOOD

To celebrate 60 years of Goodwill’s dedication to inclusiveness and diversity in Edmonton, we were inspired to beautify the Old Strathcona district on Whyte Ave in Edmonton.   This mural transforms the entrance at Goodwill’s Mission Impact Centre, where individuals with disabilities come to gain coaching and assistance in finding meaningful work. The exterior and entryway went from bleak and uninviting, to ravishing and welcoming, resulting in a safer entrance for those with disabilities.   Painted by former Edmonton resident (currently living in Vancouver), David Camisa, this piece “Nest.” David worked with the themes of inclusion and community and pondered what a safe space looked like for all of us. Whether it’s a home, a person, community, or even a sense of calm we find within ourselves. David wanted to create a piece that felt like the place someone would go when they need a safe haven.   This mural was part of the 2023 Mural Massive Festival in Edmonton, celebrating the arts and creating a connection within the community.   With the addition of the mural on Whyte Ave., we hope you find your “Nest.”

Mural on Whyte

This mural was part of the 2023 Mural Massive Festival in Edmonton, celebrating the arts and creating a connection within the community.
With Strathcona County hosting the Special Olympics Alberta Winter Games in February of 2023, the county was looking to create a cultural experience that would last a lifetime. Introducing moonGARDEN, presented by Goodwill Industries of Alberta.   moonGARDEN is an exciting light and sound installation composed of 5 self-inflated vinyl spheres. The size of the spheres, the surprising technique of shadow projection and the poetic soundscape all contribute to creating a unique and immersive experience. The shadow puppets were designed for the 2023 Special Olympics Alberta Winter Games to honour the commitment, perseverance and achievement shared by Games athletes.   The installation was sponsored by Goodwill and as the 2023 Special Olympics Alberta Winter Games Cultural Experience Sponsor, they offer a message of support to athletes: “Perfection is not attainable, but if we chase perfection we can catch excellence. Good luck to all athletes!”

Special Olympics Alberta Winter Games

Introducing moonGARDEN, presented by Goodwill Industries of Alberta.
In the spirit of Truth and Reconciliation, On June 21, Goodwill Industries of Alberta introduced a day of learning, understanding and a steadfast commitment to honoring indigenous traditions and cultural practices.   Workshops took place at each location with knowledge keeper Sarena Provost, where an offering of respect, gratitude and connection to the teachings and wisdom of our indigenous elders was performed.

National Indigenous Peoples Day

June 21st, a day of learning.

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Mural on Whyte

Mural on Whyte

10110 82 Ave NW #205, Edmonton, AB
This mural was part of the 2023 Mural Massive Festival in Edmonton, celebrating the arts and creating a connection within the community.

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Special Olympics Alberta Winter Games

Special Olympics Alberta Winter Games

Sherwood Park, AB
Introducing moonGARDEN, presented by Goodwill Industries of Alberta.

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National Indigenous Peoples Day

National Indigenous Peoples Day


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June 21st, a day of learning.


In November of 2023, surprise find in a collection of donations on Macleod Trail in Calgary is resuscitating the memory of a man who served his country in war.

War medals were discovered from the First World War, the Second World War and the Korean War. Among them were service medals for Drumheller-born Berkeley Albert James Franklin, also known as “Bark” or “Badge” to his brothers in arms. Franklin had enlisted with the Pacific Force and joined the 2nd Battalion PPCLI (Princess Patricia’s Canadian Light Infantry) in 1945, and retired as a chief warrant officer in 1970.

His medals will join other historical items in the Princess Patricia’s Canadian Light Infantry Regimental Museum and Archives in Calgary.

“We at Goodwill try to make sure that our donated historical items find a better home.”
International Day of Persons with Disabilities is a day to highlight how communities can be made more inclusive and accessible.

All people have the right to take part fully in society. By working to remove barriers and break down obstacles—seen or unseen—that can hinder accessibility, inclusivity, and progress, we open our doors to a more creative, diverse, and welcoming environment. Advancing accessibility is about creating more barrier-free communities, workplaces and services, to build a country where all people, regardless of disability, are included in society and can take full advantage of programs and services.

Creating inclusive and accessible environments for all means working together to ensure that the perspectives of persons with disabilities are considered and strategies are implemented to protect and empower all Canadians.
Special Olympics Canada Winter Games Calgary 2024 announced the launch of the Games Legacy program on Oct. 30, promising future financial support through Goodwill Industries to help disabled Calgarians find paid employment.

Cheryl Bernard, CEO of Canada’s Sport Hall of Fame and Co-Chair for the 2024 games, said that 100 per cent of the legacy funding would be re-invested into local communities, with 70 per cent remaining in Alberta, and 30 per cent being used to support Special Olympics Canada national programs.

Part of the funding, she said, would be used towards Goodwill’s Employer Inclusion Accelerator (EIA) program, which aims to provide companies and organizations tools, coaching, connection to resources, and support to engage in inclusive hiring practices.

Games partners TC Energy, whose CEO François Poirier is also a co-chair with Bernard, along with Tourism Calgary have already begun to work with Goodwill through the EIA program to further inclusive employment.


Community Support


Partner Recognition

Our mission begins with a donation. A donation provides an opportunity, success, innovation and so much more. With community partners who celebrate the impact a donation can make, it enables a more positive social and economic impact than ever before.

In 2023, community supporters came from across the province including various community and volunteer-led organizations. While all these partners played a significant role in helping our organization to support more people with disabilities or barriers than ever before, three organizations stood above the rest in terms of service and contributions to our mission.

To minimize storage requirements while ensuring WINhouse residents have access to everything they need, WINhouse and Goodwill began a partnership in 2022 called the WIN for GOOD project. Through this project WINhouse donates overflow donations once a month to Goodwill Industries of Alberta and in return, WINhouse receives Goodwill gift cards to purchase the exact items their residents require.   In 2023, the results were fully realized, as WINhouse has not only been provided financial support, but has also strengthened their resolve to continue their mission. Goodwill meanwhile receives the donations and uses them to support programs to help people with disabilities or barriers to find and gain employment. A win-win for each organization.  


A highly anticipated collaboration between the Royal Alexandra Hospital and Goodwill Industries of Alberta began on November 10, 2023 to help disadvantaged patients being discharged from the hospital.   How it works: Goodwill Industries of Alberta supply the Royal Alexandra Hospital with clothing and products specifically designed for disadvantaged patients who are discharged, damaged their clothing via discharge (or other contaminants) and need clothing to get back to their residence. Funds for this project are provided by the Stollery Charitable Foundation to make this happen.   In the first month of implementation, 153 patients were provided with clothing to return to their residence with dignity.

Royal Alexandra Hospital

As a life-long Goodwill Ambassador, former Olympian Cheryl Bernard continues to go above and beyond in supporting Goodwill Industries of Alberta, with the hopes of providing more inclusive employment for those with disabilities. Since her days as an Olympian, Cheryl has become the President and CEO of Canada’s Sports Hall of Fame in Calgary and Co-Chair of the Calgary 2024 Special Olympics Canada Winter Games Committee.   Late in 2023, the Winter Games Committee was looking ahead to their legacy for after the games and it was determined that there is a need for greater awareness and action to drive disability-inclusiveness in the workplace, with sport being a catalyst for that change. With Goodwill being an inclusive employer for those with disabilities, providing education and training, a partnership was formed by introducing a new disability-inclusive employment initiative that provides opportunities for employers to work with Goodwill Industries of Alberta via their Employer Inclusion Accelerator (EIA) program.   The free Employer Inclusion Accelerator program for Games partners is one avenue for employers to find the guidance they may need to start or accelerate inclusive hiring practices. Organizations will have the opportunity to access support in a number of areas including inclusive job design support; employment promotion; recruitment and onboarding while also having access to additional resources.   Thanks in large part to Cheryl Bernard, and her continued efforts to support those with barriers, the legacy of the games will live on through Goodwill. This a proud example of how sport is more than just competition, as it is a catalyst and jumpstart for greater good in our community.

Cheryl Bernard


Goodwill Team Stats and Information


Board of Directors

Erin Skinner

Board Chair

Erin wants all Albertans to have opportunities for meaningful employment and is proud to serve on Goodwill’s board. She believes in the power of work, beyond the paycheque, to positively change lives and build communities.

A life-long Albertan, Erin has family and deep roots in both Calgary and Edmonton. In her spare time, Erin is an enthusiastic gardener and is a volunteer judge for Communities in Bloom. She also enjoys DIY projects and upcycling thrift finds from Goodwill.

Get To Know Me

John Panusa

Vice Chair

Currently the President and CEO of Legal Aid Alberta, an organization that provides legal services and support to vulnerable and disadvantaged Albertans across the Province, John has over 20 years of experience serving individuals who face significant challenges. He has also held a number of leadership positions with WorkSafeBC, an organization tasked with occupational health and safety enforcement and the rehabilitation and re-entry into the workforce of workers injured on the job throughout British Columbia.

As a Chartered Director designation from the Directors College, McMaster University, John looks to use his experience to help guide an organization that means so much to the community and the province.

Get To Know Me

Werner Pietrzyk

Treasurer & Chair of Finance Committee

Working and living out of Edmonton, Werner’s experience spans from accounting and finance to strategic planning and budgeting.

Werner joined the Goodwill team because of the mission and the business model of the social enterprise. Given his experience working in a cooperative system he felt he was in a good position to help add some additional value to an already amazingly well-managed organization.

Get To Know Me

Kevin MacDonald

Chair of Governance Committee

Kevin is the newest Board Chair of Goodwill Industries of Alberta. He is the Founder and Business Consultant at L6S Business Consulting, helping business owners with overall planning, strategies and increasing operational efficiencies and profitability. Over Kevin’s career, he has taken on various roles which allowed him to lead the IT, Human Resources and Accounting departments of various companies.

Kevin has a family member that is legally blind and suffers from a mental illness. The sleepless nights, frustrations, and heartache that Kevin’s family has gone through is the reason that Kevin joined the Board of Goodwill. If one less Albertan family doesn’t have to go through the same emotional roller coaster, Kevin sees him time at Goodwill as successful.

Get To Know Me

Jodi Tomchyshyn London

Finance and Audit Committee

Jodi has over 18 years’ experience encouraging and advancing best practices and policies related to waste minimization, recycling, and a circular economy.

She currently owns and operates JTL Squared Consulting Inc. specializing in overseeing and implementing product stewardship programs and extended producer responsibility programs, encouraging waste minimization.

Get To Know Me

Gloria Hartl

Finance & Audit Committee

As Vice President of Risk Management with TC Energy, Gloria brings her experience in oversight and governance of risk management policies to Goodwill. 

Gloria holds a Masters of Business Administration, Certified Risk Management Professional designation and has achieved the Institute of Corporate Directors, ICD.D designation. As a champion for inclusion, equity and diversity at work and in her community, she is excited to contribute meaningfully to Goodwill’s mission and add value to the 60+ years of the non-profits operation in Alberta.

Get To Know Me

Wendy Ivey

Finance & Audit Committee

Wendy brings senior-level banking, risk management, and financial regulation experience to Goodwill.

She believes in giving back to her community, and has volunteered with not-for-profits in Alberta.

She was drawn to Goodwill because it is an organization that’s committed to enhancing lives by providing individuals with opportunities for growth, and is honoured to be contributing to the Board.

Get To Know Me

Erin Bilawchuk

Governance Committee

Specializing in Community Economic Development, bringing a versatile background spanning for-profit and non-profit realms, Erin works with a many Albertan organizations. She champions efficient gift management, extensive grant writing, and assists organizations with the identification of creating new funding opportunities. She is also engaged with the University of Alberta Pandas Hockey as a Fund Development Committee member. 

Committed to Alberta’s progress, Erin joined Goodwill to uplift fellow Albertans by overcoming employment barriers.

Get To Know Me

Dale Monaghan

President & CEO

Since joining Goodwill Industries of Alberta as President and CEO in 2012, Dale has provided significant experience in both business and community development.

Goodwill industries of Alberta currently ranks among the top 10 Goodwill’s in North America, for which there are 160. He previously worked with the Mikisew Group of Companies, Alberta Legislature, City of Edmonton and Travel Alberta, providing expertise in business development and marketing at the national and international levels.

Dale is an active volunteer in the community including serving on the Board of Directors for the 2012 Alberta Winter Games and has been involved with the Special Olympics. He is passionate about building a stronger, more vibrant Alberta through Goodwill’s award winning social enterprise model, strengthening people, families and communities through the dignity of a job and the power of work.

Get To Know Me

Financial Report

Goodwill Industries of Alberta is dedicated to providing a transparent and comprehensive overview of our non-profit organization's fiscal performance and financial stewardship. We are proud of our commitment to accountability, responsible management, and the effective utilization of resources. As a non-profit organization, our financial information serves as a testament to our mission-driven work and our dedication to serving our beneficiaries and the community at large. We invite you to join us on this journey, as we showcase our financial achievements and the positive impact they have on the causes we serve.

Thanks to the generosity of Albertans province-wide, Goodwill received 855,521 donations, of gently-used household items. The most donations EVER received in a calendar year! These donated items contribute to a self-sustaining non-profit social enterprise, focused on creating employment opportunities for those with disabilities or barriers.

With total retail revenues at $54,341,866 Goodwill has been able to re-investment more into our mission than ever before, with 92.1% being reinvested into mission programs.

(All-Time Record)
Of Every Dollar Reinvested into mission
Diversion Rate From Landfills
Employees With A Self-disclosed Disability
Total Revenues
Provincial Contracts
Donated Goods Revenue
Donations, Grants and Other Revenue
Total Expenses
Materials and Other Costs
Human Resources

Thank you!

Goodwill Industries of Alberta is a non-profit charitable social enterprise that depends on support from community and corporate Albertans. We would like to extend our sincere gratitude to the following supporters.
  • [RE] WASTE
Goodwill is One of the Largest Employers of Albertans with Disabilities.

At Goodwill, our vision, mission and values are the fabric of our organization. Whether it is customer service, our programs or our teams, we believe our vision is what steers us, our mission is who we are and our values are our moral compass.
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