2025

Annual Report

Goodwill Industries of Alberta

1,112
Team Members
$62.4M
Total Revenue
87%
Diversion Rate
281
People Served
Mission Impact

Changing Lives Through Employment

In 2025, Goodwill served 281 individuals through career-building programs, workshops, and volunteer placements — creating pathways to meaningful employment across Alberta.

281
Individuals Served
138 PDD · 104 Calgary OA · 39 RWA
118
Program Graduates
99 Calgary OA · 19 PDD
43
New Paid Positions
103% increase from 2024
665
Workshops Delivered
91% average attendance rate
160
New Employer Partners
3,300+ since inception
36
Albertans with Disabilities Employed
43 new paid positions created
103%

Employment Growth Year-over-Year

New employment through Goodwill training programs more than doubled from 2024 to 2025, a testament to the expanding reach and effectiveness of our mission work.

Volunteering & Career Connections

60
Career Connections Volunteers
112 volunteer positions filled
7,291
Volunteer Hours Contributed
Valued at $153,104
37
New Volunteer Positions
40
Volunteer Hub Participants

Demographics of People We Serve

Gender

171
Male
84
Female
26
Other / Undisclosed

Age Range

8
0–17
173
18–35
59
36–55
31
55+
Program Spotlights

Accelerator Programs

Opportunity Accelerator

Concluded March 31, 2025

99
Graduates
25
Enrolled
11
Found Employment
10 paid + 1 volunteer
1,595
Program Hours

Employer Inclusion Accelerator

Concluded October 31, 2025

60
New Employers
116
Total Since Inception
576
Workshops Provided
20
Found Work
15 paid + 5 volunteer
Donated Goods Retail

Powering Our Mission Through Thrift

Our 14 stores, 24 Donation Centres, and 29 outdoor donation bins processed over one million individual donations, fueling $51.9 million in sales.

$51.9M
Total Sales
2.03M
Transactions
1M+
Individual Donations
4M+
Store Traffic

Top Performing Stores

Highest Sales Per Sq Ft

North — South Park $436.73
South — Varsity $547.39

Highest Gross Sales

North — South Park $6.68M
South — Plaza $7.59M

Most Improved Sales/Sq Ft

North — Trail +13.10%
South — Beacon Heights +13.33%

Most Transactions

North — South Park 226,964
South — Plaza 262,723

Best Donation Centre

North

Riverbend 37,925 donations

South

Bow Trail 64,110 donations
Sustainability & Circular Economy

87% Diversion Rate

Nearly nine out of every ten kilograms of goods we receive are diverted from Alberta's landfills — creating a more sustainable province.

23.8M kg
Diverted from Landfills
27.3M kg
Total Donation Weight
1.68M kg
Recycled Materials
308,645 kg
Electronics Diverted
via Quantum Lifecycle · $57,674 revenue

Diversion Rate Visualized

Diverted from Landfills 87%
♻️
933
WINhouse Donors
🏗️
1,092 m³
Landfill Space Saved — Grande Prairie
🗑️
9,099
Equivalent 120L Garbage Bins Diverted
Goodwill @ Work

Social Enterprise In Action

52 team members across Calgary and Edmonton drive revenue, create employment for people with disabilities, and divert thousands of kilograms of materials from landfill.

$522,876
Total Earned Revenue
52
Staff Members
43
Employees with Disabilities
Edmonton 31 · Calgary 12
15,409 hrs
Disability Employment Hours

Department Breakdown

15
Commercial
Svcs YEG
13
We Shine
Crew YEG
8
Commercial
Svcs YYC
5
French Quarter
Clean Team
4
RePurpose
YEG
3
RePurpose
YYC
4
Repair for
Good

Production & Impact

11,927
Suncor Bolts Made
9,060
Cleaning Cloth Packages
829
Bags Made
255
Furniture Pieces — Repair for Good
137
Aprons Made
42,995 kg
Diverted Furniture

More Highlights

15,666 kg
Towels/T-Shirts Diverted for Cloths
437 kg
Denim Diverted
YEG 301 kg · YYC 136 kg
41,682
TELUS Doorknockers Delivered
1,164
EECOL Solar Panel Brackets
1,560 hrs
Repair for Good Volunteer Hours
5,847 hrs
We Shine Crew Employment Hours

Youth Community Re-entry (YCR²)

300
People Served
241
Bicycles Loaned Out
Financial Overview

$62.4 Million in Revenue

93% of revenues reinvested back into mission and programs — up from 91% in 2022.

Revenue Sources

Sales & Services $58,464,591
Provincial Contract Fees $3,092,153
Donations, Grants & Contributions $613,649
Interest Revenue $161,667
Rent Received $77,147
Government Grants $28,975
Total Revenue $62,437,182

Expenses

Human Resources $37,318,410
Occupancy $14,931,364
Other Operating $3,993,353
Materials $2,823,008
Total Expenses $59,066,135
Excess of Revenues over Expenses
$1,407,141
93%
Reinvested in Mission
$357,830
Round Up Total
People & Culture

1,112 Team Members Strong

57%
Full-Time & Salaried
43%
Part-Time
25%
Self-Disclosed Disability
46%
English as Second Language

Languages Spoken at Goodwill

Tagalog / Filipino Dialect15%
Ukrainian6%
Spanish3%
Russian2%
Hindi, French, Arabic + Others20%

Diversity, Equity & Inclusion

54.2%
Promotions — Visible Minorities
62.9%
Promotions — Women
64.7%
New Hires — Visible Minorities
31
Total Promotions

Employee Engagement

81%
Overall Satisfaction
88%
Plan to Stay 12+ Months
86%
Feel They Belong
4,000+
eLearning Hours
Plus 600+ hrs English language training
🏆
Longest Serving Team Member
Jody M. — 29 years of service
Goodwill Cares

Supporting Our Team From Within

Seven Goodwill Cares navigators committed over 7,100 hours to supporting team members with life challenges — from mental health to family matters.

1,298
Team Members Supported
927
Life Scans Completed
256
Personal Plans Created
7,120
Navigator Hours Committed

Top Topics Discussed

Mental Health Family Matters Physical Well-Being
Recognition

Awards & Achievements

🏆
Alberta Business Awards of Distinction — Marketing
Winner
★
HR Awards — Excellence in Diversity & Inclusion
Finalist
★
Eco-Impact — Community Award for Goodwill@Work
Finalist
★
Sherwood Park Chamber of Commerce — Leading Edge Award
Finalist
★
Charity Village — Best Non-Profit Employer, DEI
Finalist
★
Charity Village — Best Non-Profit Employer, Workplace Wellness
Semi-Finalist

Grants Received

🏛️
$82,635
Federal Enabling Accessibility Fund — Trail & Westview renovations
🤝
$5,000
Totem Community Foundation — Career Connections tablets
🎤
$2,500
Alberta Employment First Network — DEAM Event
🪟
$2,500
City of Edmonton — Window Repair
Our Partners

Thank You to Our Supporters

Goodwill @ Work Partners

Earth Warrior Last Shot Apparel Recycling Council of Alberta Milk Jar Candle Company Suncor M&Z Industrial TELUS Green Calgary Hughes EECOL Electric Article Apparels Unboutiqued City of Edmonton City of Calgary Axe Monkeys French Quarter Business Association

Key Supporters

Quantum Lifecycle Allied Universal Totem Community Foundation