A Message from Goodwill Leadership
CEO and Board Chair
Annual Message from Our CEO: Dale Monaghan
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Annual Message from Our Board Chair & CEO
Read Full Letter
Who We Are
Since 1963, Goodwill Industries of Alberta continues to make a difference in the lives of Albertans, strengthening people and communities, through the power of work and the dignity of a job.
As a non-profit, social enterprise, Goodwill is one of the largest employers of people with disabilities in the province, with 30% of the almost 800 team members having a self-disclosed disability. There are Not-For-Profit organizations and there are For Profit organizations. Goodwill is proudly a FOR IMPACT organization.
Goodwill’s positive impact begins and ends with community members, as every person who frequents Goodwill contributes to a circular economy. It begins with a donation, where it gets sold at the retail stores. The revenue generated goes to Goodwill, with 89% of the proceeds put into career training and development programs for those with a disability.
For items that do not get sold, Goodwill’s Sustainability Action Plan will find a way to recycle the item responsibly, either through recycling partners or upcycling initiatives from Goodwill’s Commercial Services department. This plan-initiated recycling through our glassware, ceramic, furniture, cleaning cloths and plastic initiatives, earning recognition from the Emerald Foundation of Alberta and the Calgary Chamber of Voluntary Organizations.
With support from the wonderful community, together we can create a better tomorrow and our tremendous success showcases how those who donate, shop and support Goodwill are in fact, making such a profound difference, day in and day out.
Career Connections
The Career Connections program supports people with disabilities in locating and maintaining employment or volunteer opportunities. Individuals are assisted with identifying their employment goals, employment preparation, job search, and employment coaching.
In 2019, Career Connections served 167 Albertans with disabilities. This includes getting employment for 46 individuals, getting volunteer opportunities for 32 people and graduating 22 people from our program.
Goodwill was once again declared a CARF accredited program through 2022. This signifies that Career Connections has met all the requirements laid out by the Commission on Accreditation of Rehabilitation Facilities for quality standards that enhance the lives of people served.
The Career Connections team is an outstanding group of Albertans who are passionate about advocating for a more inclusive society.
Each team member commits to serve Albertans with disabilities and to enhance their lives through meaningful employment. They genuinely care about inclusion and understand how important it is to feel that you are part of a community. Paid employment, work experiences, and volunteer positions are just some of the platforms where we can help, and we do it with dignity and joy!
Career Network
Golden Arrow Buses
The team at Golden Arrow Buses modified and found the right positions for the right qualified candidates, while Goodwill helped with Job Coaching and a commitment of helping them gain independence.
Career Connections Graduate
Daniel is a recent graduate of the Career Connections program at Goodwill. Through the program, the 28 year old gained volunteer and employment opportunities in Sherwood Park, Alberta.
2019 Impact Report
Environmental Stewardship
Based on the triple ‘p’ bottom line of people, profit with purpose and the planet. Goodwill is in the business of helping people through our mission services, while caring for the planet by reducing our environmental footprint and generating revenue from our sustainable efforts.
In 2019, thanks to support received by ATB Financial and the Sustainability Action Plan, Goodwill was recognized by the Alberta Emerald Foundation and the Calgary Chamber of Voluntary Organizations for the efforts in sustainability, innovation and environmental stewardship as a Non-Profit organization.
As a result of Goodwill’s commitment to sustainability, 31,043 kilograms of hard plastics, 82,793 kilograms of glassware/ceramics and 1,021 kilograms of treated wood were diverted from local landfills in 2019. Overall, almost 16 million kilograms were diverted from landfills with the diversion rate increasing to 85% from 81% the previous year.
With the success in the Edmonton region, Goodwill continues to explore a similar venture in Calgary in the coming years.
Recycling Initiatives
New and exciting sustainability projects are constantly being developed with each project helping divert more waste from landfills. Among these new projects, was the plastic bench initiative.
Thanks to the financial contribution provided by ATB, Goodwill Industries of Alberta was able to purchase plastic bins for the sorting of hard plastics and the installation of a plastic granulator required to break down plastic items into small pieces known as plastic flakes. These plastic flakes are used in the recycling process to make plastic benches.
Out of the 31,043 kilos of plastics sorted, granulated or baled at the amazing Edmonton Impact Centre, 1,728 kilos were used for the manufacturing of 16 plastic benches. The plastic benches, manufactured in Lethbridge and using the plastics processed by Goodwill, are the perfect example of the Circular Economy model. All plastic benches have a plaque highlighting the partnership with ATB.
Partnerships in the Community
Collaboration and strategic partnerships are fundamental to improving business outcomes. Partnering pushes platforms and products into new markets, exposes brands to new constituencies and enables companies to leapfrog the traditional barriers of expansion and scale by using the core competencies of each partner.
In 2019, Goodwill continued their partnership with College H.U.N.K.S. and expanded on an amazing partnership with ATB Financial to enhance Goodwill’s sustainability initiatives. A new connection was formed with the Alberta Hotel and Lodging Association, to get more people with disabilities entry to the workplace and community drives with Aquatera helped prevent much relief from local landfills . Each partnership Goodwill is grateful for all the organizations who assist with the mission of providing meaningful employment for Albertans’ with disabilities.
2019 Achievements
Awards and Recognition
This year, Goodwill was honoured, not once, but twice for our efforts in environmental stewardship, innovation and sustainability. This started in June, as the Alberta Emerald Foundation recognized Goodwill as a leader in Sustainability in the category of Community Group or Not-For-Profit for a Large Organization. Receiving the award on behalf of Goodwill was President and CEO Dale Monaghan and Board Chair Kevin MacDonald.
This award recognizes associations dedicated to furthering a particular social cause or advocating for a shared point of view that have demonstrated a significant commitment to the environment through their actions.
In October, Goodwill was honoured once again for the efforts in innovation and sustainability, this time at the Alberta Nonprofit Innovation Awards hosted by the Calgary Chamber of Voluntary Organizations.
Goodwill Industries of Alberta was the proud recipient of the 2019 Calgary Chamber of Volunteer Organizations for social enterprise innovation. Receiving the award for Goodwill was President and CEO Dale Monaghan, Vice President of Donated Goods and Retail Fay Wisted, as well as Store Managers from throughout the Calgary region.
The award recognizes innovation and high-performance success with the operation of the Amazing Edmonton Impact Centre and the Sustainability Action Plan, for which ATB Financial is a major supporter of.
These awards wouldn’t be possible without the wonderful team members at Goodwill. This is how it success becomes a reality. Each year Goodwill recognizes the accomplishments of team members throughout the province with the Goodwill Greatness Awards.
While there were numerous award winners, Goodwill is proud of the hard work each and every Goodwillian puts forward. Without the entire organization working as a whole, Goodwill would not be able to execute on the mission of providing meaningful employment to Albertans’ with disabilities.
Feel GOOD Moments
Goodwill’s Board of Directors

Kevin MacDonald | Chair
Committee: Chair, Executive Ex-Officio, All

Jammi R. Rao | Executive Chair
Committee: Chair, Governance Executive

Dorothy Chan | Treasurer
Committee: Chair, Finance and Audit Executive

Terri Muhlbeier
Committee: Finance and Audit

Thomas Trevethan
Committee: Finance and Audit

Werner Pietrzyk
Committee: Finance and Audit

Paul Pryce
Committee: Governance

Jodi Tomchyshyn London
Committee: Governance

Loradonna Botter
Committee: Governance

Paul Osbaldeston
Committee: Governance

Erin Skinner
Committee: Governance

Dale Monaghan | President & CEO
Financial Report 2019
As an equal opportunity employer, 2019 marked one of the best years on record for Goodwill Industries of Alberta. Thanks to our wonderful donors, our organization received more donations than any year prior with 690,126. Thanks to our wonderful shoppers, retail sales were the best on record at $27,491,103 earned, where 89.2 cents of every dollar goes back to our mission. Most importantly, 2019 marked the year of the most earnings ever by our team members with disabilities.
GOODWILL INDUSTRIES OF ALBERTA (REGISTERED SOCIETY)
T3010 Charity Return
Thank You
Goodwill Industries of Alberta is a non-profit charitable social enterprise that depends on support from community and corporate Albertans. We would like to extend our sincere gratitude to the following supporters.
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The Estate of Marion and Ben Johnston |
Commercial Services Support
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